IMPERO AND GEORGE Team Up To Launch ‘Great Value Back To Schoolwear Parents Can Be Proud Of’ Campaign 

IMPERO AND GEORGE Team Up To Launch ‘Great Value Back To Schoolwear Parents Can Be Proud Of’ Campaign 

Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]

UNLIMITED’s integrated agency TMW Unlimited scoops Historic England brief

UNLIMITED’s integrated agency TMW Unlimited scoops Historic England brief

Following a competitive pitch, integrated agency TMW Unlimited has been appointed by heritage body Historic England to deliver an integrated campaign aimed at inspiring a younger audience to rediscover their local high street. Launching this summer, the campaign will focus on unearthing people’s unique food stories and showcasing England’s rich heritage in eclectic cuisine. The contract was […]

Resident Evil Terrifies the Streets of Santa Monica for Netflix Series launch

Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero

Resident Evil Terrifies the Streets of Santa Monica for Netflix Series launch

For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a […]

Dentsu UK joins forces with 55/Redefined to tackle ageism in advertising

Dentsu UK joins forces with 55/Redefined to tackle ageism in advertising

Dentsu UK today announces it is the first UK advertising network to partner with 55/Redefined to tackle ageism and improve representation of over 50-year-olds in the advertising industry. 55/Redefined is an organisation on a mission to redefine life after 50, creating solutions for this demographic to live longer, lead more fulfilling lives and promote age […]

NatWest and The&Partnership launch new edition of brand platform: Tomorrow Begins Today

The campaign promotes taking action for a better tomorrow

NatWest and The&Partnership launch new edition of brand platform: Tomorrow Begins Today

NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a […]

ON’S NEW WORLD ATHLETICS CHAMPIONSHIPS CAMPAIGN CELEBRATES THE TRUE POWER OF TEAM

‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships

ON’S NEW WORLD ATHLETICS CHAMPIONSHIPS CAMPAIGN CELEBRATES THE TRUE POWER OF TEAM

“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]

Danish Ice-lolly Brand ‘Sun Lolly’ Teams up with Independent Creative Agency Twenty, to Challenge Social Media’s Curated Perception of Perfect Parenthood

<strong>Danish Ice-lolly Brand ‘Sun Lolly’ Teams up with Independent Creative Agency Twenty, to Challenge Social Media’s Curated Perception of Perfect Parenthood</strong>

‘Don’t Be Perfect, Be Present’: New Sun Lolly campaign is inspired by 2022 YouGov poll which found that 3 out of 4 Danish parents feel under pressure to be perfect   “It’s easy to forget that everything on social media is curated, and you start comparing yourself”, this is the view of a Danish parent featured […]

VeraViews Included on IAB Global Vendor List

VeraViews Included on IAB Global Vendor List

Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented […]

Best six months on record for Loom Digital with 11 new client wins

Company rated 9/10 by clients on The Drum Recommends

Best six months on record for Loom Digital with 11 new client wins

As it reaches 13 years in business this summer, Loom Digital is celebrating its best ever half-year financial performance. The Bristol-based digital agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses […]

Nationwide and innocent join The Conscious Advertising Network

Both brands commit to CAN’s manifestos on ethical business practices to retain membership

Nationwide and innocent join The Conscious Advertising Network

The Conscious Advertising Network (CAN) today announced the signing up of two new members – Nationwide Building Society and innocent. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Both brands have committed to CAN’s […]

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