Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]

‘NO WALKERS, NO GAME’ RETURNS FOR FIFA WORLD CUP 2026™ WITH SURPRISE EPIC FOOTBALL WATCH PARTY STARRING ICONS, REAL FANS, AND MORE

‘NO WALKERS, NO GAME’ RETURNS FOR FIFA WORLD CUP 2026™ WITH SURPRISE EPIC FOOTBALL WATCH PARTY STARRING ICONS, REAL FANS, AND MORE

Now in its third year, Walkers’ iconic campaign continues to reward fans who are gameday ready with Walkers by delivering unmatched football-watching experiences Just in time for the FIFA World Cup 2026™, Walkers, Britain’s most loved crisp brand and Official Snack Sponsor of the FIFA World Cup 2026™, announced today the latest chapter of its “No […]

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business. Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. […]

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

Agency Tapped to Launch Vodka As New Spirit From Beloved Sustainability-Driven Gin Brand The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency’s scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July. Gray […]

McCANN kicks off new campaign for Betway in run up to World Cup 2026

McCANN kicks off new campaign for Betway in run up to World Cup 2026

Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]

The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

FIFTY YEARS OF ADVERTISING HISTORY: THE INDUSTRY’S BEST-KEPT SECRET STEPS INTO THE SPOTLIGHT

The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]

The Corner launches latest MOSS collection with new creative campaign ‘Bring Back Stories’

The Corner launches latest MOSS collection with new creative campaign ‘Bring Back Stories’

The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’. Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory. At the heart of the campaign is MOSS’ […]

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