Following a competitive pitch, handled by the AAR, Wunderman Thompson UK has become the lead creative and digital agency for Sage (LON: SGE) and launched the pitch winning idea ‘Boss it’ just a month later. Sage is one of the UK’s largest listed technology companies, supporting more than one million businesses across the UK with technology that helps them to […]
October 2020 sees the launch of the first set of brand comms developed by Beta Good for OCEANTEE – the sustainable golf brand looking to change the golf industry for the better. OCEANTEE from Forever Beta on Vimeo. The hero piece is a brand film that tells the story of OCEANTEE. It centres around the […]
· Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 · Video brands will spend 57% of their budgets on digital advertising in 2020 · Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV · Jon Stevens, Zenith UK Managing Director comments on how COVID-19 has affected video in the UK
Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year* including the UK, according to its Business Intelligence – Video Entertainment report, published today. Video entertainment adspend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets. The remarkable resilience of […]
· LinkedIn launches light-hearted campaign that takes a glimpse at everyday work challenges, and how to overcome them ● The campaign goes live as the platform announces the launch of Career Explorer - a new interactive tool to help people find jobs that match their skills.
LinkedIn, the world’s largest professional network, launches an always-on social campaign, showcasing the simple and effective ways members can get the best from LinkedIn every day. The national campaign runs through to June 2021 across Facebook, Instagram, YouTube, Twitter and LinkedIn. Over five short videos, the series takes a light-hearted look at how one woman, Nadine, […]
Full 120 second advert launches on 3rd November at 8.15pm, during The Great British Bake Off on Channel 4 The advert tells an inspiring story of tenacity, friendship and family and features an original arrangement of “The Show Must Go On” by Queen
Amazon today launches a global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours. Simon […]
Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history This campaign, which launched on ITV1 this weekend, aims to turn these temporary black plaques blue, making them permanent It comes, intentionally, as Black History Month draws to an end – marking a commitment to the ongoing celebration of Black history throughout the entire year
African and Caribbean community organisation Nubian Jak and creative agency Havas London have teamed up to create The Black Plaque Project: a new initiative to commemorate the rich, diverse contributions of Black people throughout history through a series of black plaques across the capital. London’s famous blue plaques have served as a permanent tribute to […]
Very.co.uk has launched a heart-warming and funny new Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day. The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jake Mason, CEO and Founder, 0120 is precisely that. Q) Give us a brief insight into your career so far? My career has been wonderfully varied, from playing as a session musician, to working […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion 40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year Black Friday is the most important sales event this quarter for the 25-44 age group Technology is anticipated to be the most popular category Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]