During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.
Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets. The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]
With five Australians under 40 diagnosed with Parkinson’s every day, Parkinson’s NSW has launched the first-ever ‘no escape room’ to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia’s biggest Escape Room Enthusiasts, with the […]
Paddy Power have today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be lifted this week – and various teams chasing European qualification or chasing promotion from the Championship – the bookmaker has produced a video guide fronted by Peter Crouch. The […]
It’s fair to say that this year hasn’t quite turned out as anyone had planned. Vacations abroad have turned into staycations, with lockdowns only just beginning to ease.Domino’s wants people to know that staying in the UK & ROI this summer doesn’t have to be a bad thing, from home city breaks to back garden parties […]
Students who were looking for a precious 11 minutes with the creative director of their dreams had this unique opportunity with CANNT WALKABOUT; an online event as part of the CANNT 2020 festival that connected advertising’s top creative leaders with aspiring apprentices of the craft. In partnership with CANNT, SCA and YCC, Grey London arranged the […]
The Welcome Back campaign, created by Leo Burnett, will appear nationwide with TV, radio and social rolling today out for six weeks.
This Friday 17th July, McDonald’s launches their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals. Opening […]
Newly created role supports growth platform by driving strategic value for clients and driving increased focus on our core technology partners
Dentsu Aegis Network has appointed Nick McCarthy to lead its Global Technology Alliances for the EMEA region. Established to bring all Dentsu Aegis Network’s (DAN) technology expertise together, the new team will facilitate the creation of more integrated and scaled opportunities for clients, helping them deliver a total customer experience across all the interactions a […]
• The LTA has teamed up with emerging artist Marcus Method to bring the spirit of its latest #PlayYourWay initiative to life
• URL Link: https://www.lta.org.uk/mark-your-ball-announcement
The LTA is partnering with Marcus Method, a Sheffield based visual artist and designer, for the Mark Your Ball project which sees the LTA encourage new and old players to express themselves and celebrate their individualism by personalising tennis balls. As restrictions eased tennis was one of the first sports the nation could play, and […]
Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research. The study, carried out among 1,000 US consumers in late May, explored attitudes and sentiment to bricks-and-mortar retail post-lockdown. It found consumers were more than open to […]
Creative and digital transformation agency Access has made three new senior level appointments as the business continues to grow and expand its digital services. Lewis Counsell joins as Head of Quality Assurance, Richard Sheppard as Senior Developer and Dave Riches as Senior Front End Developer. The new recruits will work alongside Access’ already 30+ team to deliver […]
