Independent full-service destination marketing experts 62ABOVE launches its first campaign work for new client Love Beverly Hills, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account, won in regional review, had no previous agency and did not announce billings. Breaking this month, the Love Beverly Hills campaign, “I Love You Baby” is a feel good brand […]
You’ve likely seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer for brands reliant on easily digitised senses like sight and sound, but you can’t eat pixels so what can the metaverse do for F&B brands reliant on taste?
The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor
Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, […]
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability
GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]
- High octane 30-second film sees the stars of Toon Blast take to the streets of a US city on their way to a disco dance-off
- Video harnesses a mixture of live action, soft-shaded frame-by-frame animation and 3D elements
Peak’s Toon Blast combines live action with animation as it sends the Toons on tour in the real world, in new campaign by This Thing of Ours