Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]
Health & Happiness: Hand in Hand NEW YORK — In its October trend report, JWT explores how happiness is coming to be seen as a core component of health and wellness. “Health & Happiness: Hand in Hand” examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a […]
TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]
ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]
Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]
This is the question facing a group of students at Hyper Island, the creative and digital school of higher learning. As part of their learning module in the new program Digital Data Strategist, the students are tasked with creating online games about themselves. The students are to learn about gaming and success factors in game […]
Ogilvy Public Relations (Ogilvy PR) today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations. Ogilvy PR’s ACE service will be driven by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, […]
Campus opening marks Hyper Island’s entry into Asia and opens up new career possibilities for creatives and communicators worldwide Hyper Island, the world’s leading learning institute within leadership, innovation and digital media, opens its doors in Singapore today, marking a long-awaited entry of the digital media learning phenomenon into Asia. The new campus marks an […]
Singapore Telecommunications Limited (SingTel) have launched Project Silverline, a corporate social responsibility (CSR) initiative that aims to enhance the lives of seniors through digital communications and multimedia technology. From now until March 2013, seniors under the care of Lions Befrienders and Willing Hearts will receive refurbished iPhones donated by SingTel customers. SingTel will sponsor the […]
WPP announced the appointment of Robb Smigielski as a Creative Director for VML London. Robb has joined the London team from VML in the US where he has been for the last 5 years. Robb will assume full creative leadership for the London office. Robb is highly awarded and has an outstanding creative reputation. He […]