Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach

Semify Acquires Leading Digital Marketing Reporting Platform Dragon Metrics to Accelerate Global AI Optimization Capabilities and Expand International Market Reach

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), today announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software […]

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Buddy Creative creates a boldly distinctive British identity for Flapjackery

Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]

VIMTO APPOINTS McCANN AS LEAD CREATIVE AGENCY

VIMTO APPOINTS McCANN AS LEAD CREATIVE AGENCY

Ushering in a bold new era for the brand Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. Entrusting the agency to develop a wave of fresh, dynamic ideas that channel all the energy and playful spirit of the brand, McCann will lead in connecting Vimto’s vibrant […]

Lady Gaga Returns to the Sands of Copacabana

Lady Gaga Returns to the Sands of Copacabana

Spotify‘s 2025 Wrapped brings one of the year’s biggest global music moments to Rio de Janeiro In a year when music moved the world in a rare and profound way, Brazil once again takes centre stage. The sands of Copacabana, a historic meeting place for artists and millions of fans, have just gained a new […]

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

EVOQ Group has promoted Nick McNeill to chief technology and interactive officer. Brandon, an EVOQ Group company and anchor agency within the collective, has employed McNeill for twenty-three years, where he has served in key capacities across interactive, digital and technology leadership. He has guided major evolutions in the agency’s digital practice, shaped enterprise platforms, and strengthened the […]

Global Revamp for Fa, Henkel’s Iconic Shower Gel Brand

Global Revamp for Fa, Henkel’s Iconic Shower Gel Brand

A global redesign of Fa has launched. Designed by international branding and design agency Lonsdale, the new look aims to reconnect the brand with its free-spirited 1970s roots with a range capturing the spirit of freshness and freedom that has defined Fa in the past.In a highly competitive category marked by visual clutter and brand confusion, […]

forceMajeure hires Head of New Business & Client Partnerships

forceMajeure hires Head of New Business & Client Partnerships

Effective immediately, Jenna Trinchini has been appointed Head of New Business & Client Partnerships at New York-based creative agency forceMajeure, part of independent global network, Lonsdale+Partners. With over a decade of proven experience growing creative agencies, Trinchini is passionate about creating meaningful partnerships and driving growth through innovative strategies, she brings a strategic vision and […]

BRANDS ARE FACED WITH A NEW ERA AS CONSUMERS SEEK TO RESET THEIR RELATIONSHIP WITH TECHNOLOGY

BRANDS ARE FACED WITH A NEW ERA AS CONSUMERS SEEK TO RESET THEIR RELATIONSHIP WITH TECHNOLOGY

Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]

Mined in Sweden launches Ring of LiFe. A jewelry piece forged from menstrual iron.

Mined in Sweden launches Ring of LiFe. A jewelry piece forged from menstrual iron.

Mined in Sweden unveils Ring of LiFe, a jewelry piece created from an unexpected combination of materials: iron extracted from a menstruation, fused with fossil free Swedish iron. The result is a ring that makes the connection between body and earth immediate, intimate and impossible to ignore. Mined in Sweden is a collaboration between Boliden, […]