Waitrose will today unveil The Perfect Gift; a first of its kind romantic comedy ‘short’ celebrating the supermarket’s 2025 festive offering. Created by Wonderhood Studios with media buying by MG OMD, the new festive campaign is led by a first-of-its-kind four minute film. Shaking up the structure of a traditional seasonal marketing campaign, the content is […]
Independent agency Brandon Consultants is pleased to share its latest work with Caudwell Children: a new visual brand identity that reflects the charity’s new direction. “One of our missions as a business is to ‘Build a Better Brandon’, and one of the ways we do this is by using our skills and resources to partner […]
Toronto-based Bond, the leading customer intelligence-driven engagement company, has acquired Armadillo, an award-winning UK CRM agency. The acquisition further strengthens Bond’s ability to help global brands activate intelligence across nearly 200 million consumer profiles worldwide, delivering AI-powered personalization, attributable revenue growth, and powerful loyalty programs. It also amplifies Bond’s international footprint, in step with its […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Emotionally Resonant Creative Tells Real-Life Stories of Service Dogs and Lives They Changed DCX Growth Accelerator, the cultural strategy and creative agency, has launched an emotional and inspirational PSA campaign to celebrate the 50th anniversary of Canine Companions, America’s leading service dog industry organization. This campaign dramatizes the transformative bonds that form between individuals with disabilities and […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the […]
This International Lung Cancer Awareness Month, the Marie Keating Foundation unveils its most powerful and thought-provoking initiative yet–The Breathless Collection–a capsule collection of clothes and accessories designed to replicate the early symptoms of lung cancer. The leading cancer charity focused on early diagnosis and survivorship hopes the provocative education-based approach will encourage people not to ignore warning […]
Advertising agency, Grey London, today announces the appointment of James Andrews as its new Head of Design. James will report directly into Chief Creative Officer Helen Rhodes and oversee the design output across Grey London’s entire client portfolio. As Head of Design, James will play a pivotal role in driving innovation and delivering exceptional work for […]