Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend Dog parents love their pup like a child — in fact, 82% of pet owners view their pets as children, according to The Harris Poll — and from […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, […]
New name, identity and website enable Allgeier IT Services to transition to independence following acquisition. Global design and technology company Athlon has led the strategic repositioning and new brand identity for AVENDIS, the German IT services platform formerly known as Allgeier IT Services (“AITS”). When Synova acquired Allgeier IT Services from Allgeier SE, a legal […]
Appealing to the 80% of travellers who prioritise preparation over impulse, GetYourGuide and creative agency Preacher flip the script on travel spontaneity GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.” The campaign makes a sharp, playful, deeply human argument for why the […]
Compare the Market has announced the renewal of its partnership with The Hundred in a new multi-year deal, as early bird tickets for this year’s tournament go on sale. The renewal for the multi-year partnership, which began in July 2023, marks the start of an exciting new chapter for The Hundred as all eight teams […]
Just minutes from Dodger Stadium, an existing Habit restaurant has been reimagined as a Dodgers-inspired destination for fans In celebration of its official partnership with the Los Angeles Dodgers, Habit is stepping up to the plate with the debut of Dodgers x Habit Home Base, a newly reimagined Dodgers-inspired Habit located just minutes from Dodger Stadium at 2134 W. […]
Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work. As agency of record, Brandon will lead an integrated marketing and communications effort designed to strengthen Palmetto Goodwill’s brand, expand awareness of its mission, […]
In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]