Just in time for Halloween, something spooky is happening at locations that were once home to the golden arches. In Paranormal Deals, a new campaign created by McDonald’s Sweden and creative agency NORD, former restaurant locations across the country are being haunted, surprising passersby with hauntingly good offers in the McDonald’s app. Over the years, […]
Sure, AI can generate campaigns in seconds, save clients money and exceed productivity targets. But can it survive its first performance review? In its latest industry satire, “The Chat,” indie shop Zulu Alpha Kilo (Z.A.K.) imagines what happens when advertising’s most enthusiastic and people-pleasing creative tool gets called into the boss’s office for a conversation […]
Ferrero is bringing the magic of Wonka to the heart of London with a full-screen 3D takeover of Piccadilly Lights as the centerpiece of its “Taste the Wonder” campaign supporting the launch of its new Wonka range. In a first for the company since 1970, the takeover will be live from 26th October to 1st […]
New AI analysis from creative and media intelligence platform DAIVID also puts a new HBO Max Halloween trailer among the ads most likely to provoke intense fear among viewers A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and […]
Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States. The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards […]
Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
The Royal National Institute of Blind People (RNIB) has today announced the appointment of Challenger agency, VCCP Blue as its creative agency of record following a competitive pitch. RNIB, the Royal National Institute of Blind People, is the UK’s leading sight loss charity. They offer practical and emotional support to blind and partially sighted people, […]
The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to […]
The Strategic Investment from DMG expands Complementary Portfolio of Companies at the Intersection of Brand, Culture, and Entertainment Driftwood Music Group (“DMG”), a family-owned investment and operating platform focused on Brand, Culture and Entertainment announced the acquisition of SoStereo, a leading music and sonic strategy company making brands sound as good as they look. The […]
![Guinness brings its classic ad characters to China with [Ai]magination](https://marcommnews.com/wp-content/uploads/2026/10/1-4-701x391.jpg "FRED & FARID")
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The Surge Odyssey. Guinness’s advertising characters travel from Ireland to contemporary China in a 50-second film by [Ai]magination, FRED & FARID’s generative AI creative studio. A silver fish cycles through Shanghai’s tree-lined streets, while a turtle […]