Colossus Gives Two New Wellness Pet Food Launches Some Bite

Colossus Gives Two New Wellness Pet Food Launches Some Bite

Integrated campaigns for Protein Bowls and Complete Health+ roll out nationally across social, video, and digital Colossus has rolled out two new integrated campaigns for Wellness Pet Food, supporting the launch of Wellness Complete Health+ and Wellness Protein Bowls. Titled “Plus Up Every Mouthful” and “A Taste for the Finer Things,” respectively, the work is running nationally […]

B&B studio brings bold toddler energy to Ella’s Kitchen new kids’ range, supporting cross-category growth for the market leader

B&B studio brings bold toddler energy to Ella’s Kitchen new kids’ range, supporting cross-category growth for the market leader

B&B studio has partnered with Ella’s Kitchen to create Ella’s Kitchen Kids, a brand extension of the UK’s number one baby food brand, that includes new snacks for kids. The new positioning, creative platform and packaging design includes an updated logo that reflects the anarchic and playful energy of toddler mealtimes to make mealtimes fun. Let […]

Simone Moessinger Joins Preacher Amsterdam as its Executive Creative Director

Simone Moessinger Joins Preacher Amsterdam as its Executive Creative Director

The 72andSunny, Anomaly, and W+K alum will drive the creative vision for Preacher’s growing European footprint Preacher Amsterdam has made its first major creative leadership hire, welcoming Simone Moessinger as Executive Creative Director. She joins the agency following its first full year in the Netherlands, during which time it has taken on a roster of […]

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

Cadbury rewrites the rules of winning with ‘Win For Your Squad’ campaign

New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]

impact.com Accelerates Q1 Momentum with Platform Innovation, Rakuten Alliance, and Partnership Economy Expansion

impact.com Accelerates Q1 Momentum with Platform Innovation, Rakuten Alliance, and Partnership Economy Expansion

Company advances its platform, deepens strategic alliances, and drives ecosystem growth impact.com, the global infrastructure for partnership-driven commerce, today reported a first-quarter defined by significant product innovation, industry recognition, and expansion of its global partnership ecosystem. The company broadened its partnership network, helping brands, creators, publishers, and retailers drive measurable growth across the customer journey, […]

New study reveals America is a nation in doubt: Most citizens are deeply uncertain about the issues that matter most

New study reveals America is a nation in doubt: Most citizens are deeply uncertain about the issues that matter most

BrainGroup Global’s “America In The Age of Uncertainty” study uses AI advanced reaction-time technology to expose the true depth of American ambivalence on politics, policy, and national identity Americans say they have opinions. But do they really mean them? BrainGroup Global, a nonpartisan consumer and public sentiment research company, today announced the results of “America In […]

ViBrowLash Partners with Beauty Changes Lives to Support the Next Generation of Lash and Brow Professionals

ViBrowLash Partners with Beauty Changes Lives to Support the Next Generation of Lash and Brow Professionals

Partnership creates sustainable funding stream for beauty industry education opportunities ViBrowLash, an emerging professional lash and brow brand, today announced a new partnership with Beauty Changes Lives, a nonprofit organization dedicated to empowering future beauty and wellness professionals through scholarships, mentorship, advanced education, and career-building opportunities. Through the partnership, a portion of proceeds from select […]

The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

The EVOQ Group Acquires Red View Ventures, Merging It With SaleSurf Growth to Launch Brightshift Commerce

Combined agency unites two top-tier Amazon specialists under a single brand to deliver expanded capabilities and deeper expertise to e-commerce clients The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the […]

Arthouse Fashion Meets Animal Rights Activism in Chilling PETA Campaign

Arthouse Fashion Meets Animal Rights Activism in Chilling PETA Campaign

Directed by Papaya Films’ Favio Vinson, End Animal Abuse uses fashion-inspired visuals and human actors to expose the hidden brutality of laboratory animal testing Animal testing is often hidden behind closed laboratory doors, making it difficult for the public to truly grasp the suffering endured by millions of animals every year. A haunting new campaign […]

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