International Committee of the Red Cross (ICRC) is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]
Leading global digital customer relationship agency MRM//McCann announced that it is launching its latest LAB13 innovation lab at McCann Manchester’s offices. LAB13 is a state-of-the-art home for creative technology that will enable the agency to invent, architect and prototype unprecedented products, services and new businesses, looking 12 to 18 months ahead of market. “We are […]
The famous Badrutt’s Palace Hotel in St Moritz has appointed Archant Dialogue as its content agency to create and deliver luxury lifestyle content and engage and inspire its sophisticated audience. This will be achieved through a redesign of the hotel’s Tower Revue magazine, and Dialogue will also launch a new Tower Revue online magazine website and Instagram channel in […]
Global branding experts BrandOpus are thrilled to be working with Cottage Delight to relaunch their brand; with a new narrative, brand mark and wider visual identity, including structural design across all packaging formats. Founded over 40 years ago in Staffordshire, Cottage Delight pride themselves on crafting their products locally by hand. They came to the […]
Asian food brand Kelly Loves launches in supermarkets across the UK and Europe, with a brand and packaging identity that marries authenticity and accessibility by London studio Without. Kelly Loves has been created by well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, in a bid to bring wholesome Asian food to […]
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]
Nude have created the branding for the launch of Indigood a revolutionary foam-dyeing process that reduces water usage and waste by 100% for Wrangler. This pioneering technology promises to revolutionise the whole denim industry. In collaboration with Wrangler EMEA’s Creative Director Sean Gormley, Nude were challenged to create a logo that was both timeless and […]
The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method. The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average […]