HOKA turns Hackney Half into a live canvas celebrating the intersection of running and culture

HOKA turns Hackney Half into a live canvas celebrating the intersection of running and culture

An evolving mural, Lime bike takeover, recovery rides in branded black cabs and Citymapper activations embedded the brand into the fabric of Hackney Performance footwear and apparel brand, HOKA, launched an experiential multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon, marking its first year as title sponsor, which took place […]

ATHLON DELIVERS NEW ENTERPRISE-FOCUSED DIGITAL PLATFORM FOR TALKTALK BUSINESS

ATHLON DELIVERS NEW ENTERPRISE-FOCUSED DIGITAL PLATFORM FOR TALKTALK BUSINESS

Award-winning design company Athlon has partnered with TalkTalk Business to undergo a milestone digital replatform as part of the business’ demerger from TalkTalk Group. With a focus on bringing TalkTalk Business’s extensive Enterprise credentials to the forefront, Athlon led the strategic design and build of a new website experience that strengthens the brand’s competitive positioning […]

Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media research reveals 3D motion creative is 67% more effective at driving brand awareness in DOOH campaigns

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Koddi and Wolt Ads Expand Programmatic Access to Commerce Media in Germany

Partnership allows brands and agencies direct access to Wolt’s commerce media inventory through programmatic channels – starting with Germany – and also marks Koddi’s entry into the local commerce media market Koddi, a worldwide leading retail and commerce media technology for enterprises, today announced it is partnering with Wolt Ads, the advertising arm of Wolt’s local […]

‘NO WALKERS, NO GAME’ RETURNS FOR FIFA WORLD CUP 2026™ WITH SURPRISE EPIC FOOTBALL WATCH PARTY STARRING ICONS, REAL FANS, AND MORE

‘NO WALKERS, NO GAME’ RETURNS FOR FIFA WORLD CUP 2026™ WITH SURPRISE EPIC FOOTBALL WATCH PARTY STARRING ICONS, REAL FANS, AND MORE

Now in its third year, Walkers’ iconic campaign continues to reward fans who are gameday ready with Walkers by delivering unmatched football-watching experiences Just in time for the FIFA World Cup 2026™, Walkers, Britain’s most loved crisp brand and Official Snack Sponsor of the FIFA World Cup 2026™, announced today the latest chapter of its “No […]

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business. Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. […]

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

L.A. AGENCY THE MANY WINS GRAY WHALE SPIRITS CO. BUSINESS

Agency Tapped to Launch Vodka As New Spirit From Beloved Sustainability-Driven Gin Brand The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency’s scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July. Gray […]

McCANN kicks off new campaign for Betway in run up to World Cup 2026

McCANN kicks off new campaign for Betway in run up to World Cup 2026

Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]

The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, ​ Built on the Cultural Encounter That Made the Brand Possible

Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]

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