Laura Witte and Alexandra Johansen bring fresh international perspective Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led […]
One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancy Elmwood, is designed to appeal to a younger audience by tapping into […]
The partnership management platform has hired the experienced affiliate marketer to lead its efforts in the region impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to […]
In close partnership with creative agency Mrs&Mr, La Colombe is unveiling its new look alongside the debut of its new ready-to-drink line of Draft Latte, now in 11 fl oz cans and made with real milk and less sugar. Re-emphasizing the brand’s rich heritage while amplifying what it stands for, the delicious and frothy work […]
Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture. Every brand fan […]
Team to have a “meaningful stake” in present and future / Celebrating 13 years in business as a team of 10 / Launching Just One Tree initiative to combat climate change The Industry Club, the marketing and media sector’s recruiter and training partner, today announces its transition to an employee-owned company. 100% of the shareholding […]
The Beyond Collective has announced Dan Southern as the new Managing Director for its strategic growth consultancy, Frontier. Dan succeeds Tom Bedwell and David Frymann who continue to work on a consultancy basis for a select number of Frontier clients. Southern joins Frontier in April with a remit to widen the consultancy’s capabilities and to […]
In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]