Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Telegraph Hill has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank. Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]
Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]
BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]
MCD Partners, a digital customer experience agency under M&C Saatchi’s LIDA, has hired Adam Murray as Vice President, Agency Development and Head of Search and Social. Based out of the Chicago office, Murray is tasked with driving agency growth and will expand the shop’s capabilities in search, social and media, building on its core offerings […]
Ogilvy & Mather announced that its sixth annual Ogilvy & Inspire seminar at the Cannes Lions International Festival of Creativity will feature Academy Award-winning film director Alejandro González Iñárritu. The event will take place on Thursday 23rd June at 2pm at the Grand Palais des Festivals. Tham Khai Meng, Ogilvy & Mather’s Co-Chairman and Worldwide […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]