Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective Co-Founders (foundation investors) to register their interest in buying shares. The aim of the campaign is to sell £1m of available shares in Tandem during its ‘pre-order’ phase, before launching its retail banking offer to consumers in late 2016.
Tandem aims to change banking, offering a more human, open and easily-accessible service. The mobile-first bank will launch later this year with a range of breakthrough credit cards, savings accounts and loans that help customers manage their finances quickly and effortlessly in a way which suits them.
Telegraph Hill has crafted video content that focuses on Tandem’s core USPs, with a view to offering a personal feel to the often faceless world of banking. The content features Tandem’s founder Ricky Knox and key staff personally explaining the benefits of the bank, alongside the stories of current Co-Founders.
Since the launch of the crowd funding campaign, the mobile-first bank has seen a significant uptake in investors, with over 5,000 now helping to optimise the bank and its functions.
Barry Pilling, Creative Director of Telegraph Hill, said: “Partnering with Tandem gave us a chance to find a new language for banking, one that’s genuinely human, social and savvy. Audiences are tired of inauthenticity from the big four and I’m proud we’ve avoided that with Tandem, who have been brave and brilliant in their approach. I’ve loved helping Tandem find their voice around such a crucial time for their business.”
Chris Rushe, Marketing Director at Tandem, said: “Our upcoming crowdfund campaign was an idea spanning from our 5000-strong Co-Founder community. We are delighted to respond and let the public become a shareholder at the same rate as our large institutional investors – such as Pierre Omidyar, the founder of eBay. Telegraph Hill’s work perfectly captures who we are and what makes us so different in a sector that is too often not focussed on building a good bank.”