In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting time on their order.
While various global companies in a variety of industries (such as eBay, Expedia and UNICEF) have already launched their own Facebook messenger bots, Burger King are the first big name in the food industry to experiment with this before now, untapped area of commerce.
If the execution of the concept is as seamless as it appears to be in the promotional video, they may well be followed by many more.
Article by Henry Gunn, MarComm News