Aviva today announces the appointment of Cheryl Toner as Chief Customer and Marketing Officer.
This is a new role at Aviva and Cheryl will join the Group Executive Committee, reporting to Amanda Blanc.
Cheryl was most recently Marketing Director, Retail Banking, NatWest, and was previously Chief Marketing Officer at AXA UK. Cheryl will start at Aviva in May 2021 and her appointment is subject to regulatory approval.
Amanda Blanc, Aviva Chief Executive Officer, said:
“I am delighted to welcome Cheryl to Aviva in the new role of Chief Customer and Marketing Officer. Marketing will play a crucial role, ensuring Aviva seizes the considerable growth opportunities in the UK. We have big ambitions to transform our performance and grow and Cheryl’s appointment is another important step towards our goal of becoming the UK’s leading insurer.”