Bar Louie has partnered with Seattle startup graZie Mobile to revolutionize virtual gift giving. They have developed a mobile app that allows Facebook users to send, receive and request Bar Louie drinks from their Facebook friends.
How many times have you heard the familiar phrase, “the next round is on me,” says Bar Louie, CEO John Neitzel . “We wanted to come up with a fun interactive way for guests to combine the ultimate pastime of enjoying a celebratory cocktail with the power of social media.”
The Bar Louie Mobile Drink App available for free download for iPhone users through the Apple App Store can be used in several ways. Users may check-in to Bar Louie and post their special occasion on their Facebook wall for friends to see, search through a list of their Facebook friends to send them a drink, or redeem Bar Louie drinks sent to them.
In addition to being able to select any Bar Louie location in the U.S., users are also able to select what drink they’d like to send their friends. After the transaction is processed, the value turns into a virtual gift card allowing the guest to redeem for any menu item of their choice.
“We will continue to release updates and enhancements to the Bar Louie Mobile Drink App,” says Neitzel. “Future versions of the app will be Android compatible and extend beyond the Facebook platform.”