BETC/Havas creates activation to promote Vanish Crystal White

In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” 

To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master.

The activation created for the indoor and print media ads – distributed at Vanish Crystal White points of sale – showed that, after having their clothes washed with the product, the characters become invisible over a white background.

Source: BETC/Havas

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