![](https://marcommnews.com/wp-content/uploads/2019/06/chef-726x1024.jpg)
In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.”
![](https://marcommnews.com/wp-content/uploads/2019/06/doctor-726x1024.jpg)
To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master.
![](https://marcommnews.com/wp-content/uploads/2019/06/karate-726x1024.jpg)
The activation created for the indoor and print media ads – distributed at Vanish Crystal White points of sale – showed that, after having their clothes washed with the product, the characters become invisible over a white background.
Source: BETC/Havas
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