BETC/Havas creates activation to promote Vanish Crystal White

BETC/Havas creates activation to promote Vanish Crystal White

In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.”¬† To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]