As we enter into the winter months, some people may already be worrying if their boiler will make it through the winter.
Many of us will at some time or another have been caught out by the need to replace a boiler urgently. So the UK’s No1 rated heating service, BOXT, have launched a new campaign to highlight the ordeals homeowners face when their boiler breaks down, offering an alternative simple, quick and stress-free service with BOXT’s commitment to delivering and installing a new boiler the next day.
Created by independent creative agency Über, the ‘Bamboozled’ campaign launches on ITV today. The 40” spot takes a tongue-in cheek look at some of the pitfalls that the traditional route of boiler replacement can take with confused and bamboozled customers being subjected to jumbled boiler jargon, unavailable parts and engineer unavailability. The BOXT service guarantees that a new boiler will be delivered and installed the next day by a Gas Safe qualified engineer.
In addition to a 40” & 30″ cut-down spot, the campaign will also run across a series of sponsorship idents for ITV’s Good Morning Britain and on Radio.
BOXT’s co-founder, Andy Kerr said: We created BOXT back in 2017 to be disruptive within the heating industry by providing transparent, fixed fair pricing to customers and making their lives easier by creating an online boiler journey that was as straight forward and seamless as possible. Our ambition with this adverting campaign is to help establish BOXT as the go-to household name for boiler installation and repair across the UK.
Rob Sandom, Über Agency Creative Director added: “Rather than just show BOXT as a product focused campaign we really wanted to highlight the genuine frustrations homeowners face when looking to replace or repair their boiler the ‘usual’ way and to then highlight how BOXT can come to the rescue with a simple solution to any heating woes. We’re super happy with the outcome and look forward to seeing the results from the campaign.”