Award-winning advertising and marketing agency Fuseideas has been chosen to lead the Cape Cod Chamber of Commerce’s rebranding initiative for the legendary tourist destination.
Fuseideas will work with the Chamber’s Convention and Visitors’ Bureau stakeholders through each phase of the process: beginning with interviews, an audit of current brand strategy and design, and other background research—all of which will inform the creation of a new positioning and brand identity for one of New England’s most famous locales.
“We’re thrilled to have this opportunity to work with such an iconic destination and help them reach out to travelers and visitors in new, inspiring ways,” explained Kevin Redmond, Chief Creative Strategist at Fuseideas. “Our goal is to find the most compelling, persuasive ways to communicate the depth and breadth of the Cape Cod experience—and bring it to life.”
“Right now, we’re in the discovery process, which is exciting because it’s always an opportunity to uncover new insights and understanding from the people who know Cape Cod best. Equipped with that knowledge, we’ll be set up more effectively to evaluate and assess the most powerful ways to reach our audiences…and tell the story of everything Cape Cod has to offer.”
The rebranding assignment will ultimately involve the creation of new internal positioning, new external visual identity including a logo, and establishing a new campaign direction to drive future success. With offices in Boston, Buffalo, and Portland Maine, Fuseideas creates impactful, award-winning work for clients in categories including Travel and Tourism, Energy, Higher Education, Government and Health Care.
Source: Fuseideas
Cape Cod Awards Rebranding and Identity Initiative to Fuseideas added by newsroom on
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