Timed with the Museum’s reopening, the integrated campaign centers on works from prominent artists in its permanent collection and signals the physical return of a cultural institution To invite both new and existing audiences to experience the Studio Museum in Harlem’s grand reopening, new building, and inaugural exhibitions, the Museum has launched an integrated marketing […]
Dogs Trust has unveiled its heartfelt new Christmas campaign, ‘Thank you for my Happy Place’, created by global creative agency of record VCCP Blue. The campaign celebrates the everyday dedication of dog owners across the UK, recognising the joy, effort and love they pour into giving their dogs a safe, happy home, particularly during the festive season. […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a […]
The campaign launches today, November 17th, across streaming audio, TV, OLV, OTT, and social media, running through December 26th. The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad’s hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a […]
Today, Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals […]
For cat owners jolted awake at the crack of dawn, pairing SHEBA SELECTIONS Filets with personalized bedtime stories helps put early-morning cat “alarms” to bed When the clock strikes 4 a.m., many cat parents sense what’s next: That looming wake-up call from their cat, hungry for an early-morning snack. To satisfy cats’ cravings and help […]
When your product is something people rarely think about unless it stops working, getting their attention can be a challenge. In Sweden, energy company E.ON and BBDO Nordics chose to embrace that fact – by briefly making everyday media behave as if the power had gone out. The campaign, called The Ad Break, highlights how dependent modern […]
EE, the UK’s best network, has today launched its first Christmas campaign, Hosting & Guesting. Created by Publicis Groupe UK’s cross agency team, the fully integrated campaign explores being a host and a guest at Christmas. Reflecting the reality of families juggling multiple Christmases in one day, new research* from EE reveals how the nation plans to […]
New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK This week, TMW (part of Accenture Song) & Pablo unveil their second major campaign for His Majesty’s Revenue and Customs (HMRC). Building on last year’s success, in making managing money and tax affairs easier, a drive that previously delivered record new app users and […]