TINDER DITCHES AWKWARD FIRST DATES WITH NEW DOUBLE DATE BRAND CAMPAIGN

TINDER DITCHES AWKWARD FIRST DATES WITH NEW DOUBLE DATE BRAND CAMPAIGN

Tinder unveils “Dump Traditional Dating”, a brand campaign celebrating its Double Date feature, a more social way to date Tinder is calling time on awkward silences, forced intimacy and overly formal first dates with “Dump Traditional Dating”, a new campaign celebrating its Double Date feature and a more social, relaxed way to meet. Produced by […]

Together Hits Different: Müller and MyProtein champion the power of teamwork in new campaign

Together Hits Different: Müller and MyProtein champion the power of teamwork in new campaign

Integrated campaign celebrates the partnership that’s changing the protein-enriched dairy category with influencers GK Barry and Paul Olima Müller, the nation’s favourite dairy brand, today launches ‘Together Hits Different’: the new integrated campaign promotes Müller’s  partnership with Europe’s number one nutrition brand, Myprotein. Müller and Myprotein have collaborated since September 2024: since then the partnership […]

Britain, Fancy a Knockabout? Ask Stacey Solomon and Joe Swash in accessibility campaign from LTA

Britain, Fancy a Knockabout? Ask Stacey Solomon and Joe Swash in accessibility campaign from LTA

LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging families to give tennis a go. The accessibility campaign features the nation’s favourite celebrity couple, Stacey Solomon and Joe Swash giving tennis its own version of what a knockabout is for football, inviting Britain’s families to experience the fun to […]

STRAWBERRYFROG LAUNCHES HIGH-PROFILE “TOP DOCTORS” CAMPAIGN FOR NORTHWELL HEALTH

STRAWBERRYFROG LAUNCHES HIGH-PROFILE “TOP DOCTORS” CAMPAIGN FOR NORTHWELL HEALTH

Campaign Touts Leadership In Number Of Top-Ranked Physicians To Reach Consumers In The Hyper-Competitive New York Metro DMA StrawberryFrog, the independent, full-service, creative advertising agency, is launching a high-impact campaign for Northwell Health across the New York City tristate region to promote the fact that Northwell Health features the most Top Doctors in America, based on Castle Connolly Top […]

RARE BEAUTY UNVEILS RARE BEGINNINGS WITH FRED & FARID

RARE BEAUTY UNVEILS RARE BEGINNINGS WITH FRED & FARID

Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for Rare Beginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the agency’s second global collaboration with the brand following Every Side of You, Rare Beauty’s first worldwide creative campaign, launched in 2024 under the […]

NÜTRL launches in Korea with an original music video starring SEVENTEEN’s S.COUPS and MINGYU, created by GUT Singapore

NÜTRL launches in Korea with an original music video starring SEVENTEEN’s S.COUPS and MINGYU, created by GUT Singapore

To bring a global brand into South Korea, GUT Singapore didn’t import a campaign, but built an entire brand world using a mark sitting inside NÜTRL’s name all along. The idea started with an untapped detail: the umlaut (Ü) in NÜTRL’s name. Reinterpreted as a smile, GUT Singapore transformed a simple typographic mark into NÜTRL’s […]

Get busy living: Monzo unveils it’s first global brand platform, entering its boldest chapter yet to make money work for everyone

Get busy living: Monzo unveils it’s first global brand platform, entering its boldest chapter yet to make money work for everyone

The digital bank’s biggest-ever integrated campaign introduces its first sonic identity and a massive TV takeover with films by narrated by Academy Award-winning actress Olivia Colman Monzo today unveils Get busy living, its first global brand platform as it gears up to pursue a huge opportunity ahead – both in the UK and across Europe. The […]

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING

One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]