Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
An unloved sprout, named Sprout Boy, makes friends with a galaxy of BBC stars including Doctor Who, Luther, Mary Berry, Will.i.am and Sherlock in the new Christmas campaign for BBC One. The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R. The animated TV trail, which is narrated by […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]
In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be […]
MANFLU, the company for Men that Matter, are set to introduce their first outdoor Above the Line campaign. The activity, created and delivered by sports and health creative agency, Matta, will encourage that where there’s a ‘Man Down’, then MANFLU are on-hand to help you ‘Man Up’. Amplified on social media via the designated #ManDown […]
U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]
A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole (Calendar Girls, Saving Grace), the spot uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home. They dance among the autumn leaves […]
The Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30 second TVC is supported by 40 and 20 second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]
[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]