The campaign platform “A bank like Switzerland” demonstrates the bank’s strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country’s strengths into those of the bank. The platform unites all people in Switzerland, conveys strength and consistency, makes people proud of its cultural character, and allows […]
Following the launch of the new brand platform “Beyond Techspectations” through a back-to-school campaign in August, Currys is taking humour to the next level in its latest set of brand films. Created by AMV BBDO, “Beyond Techspectations” aims to showcase how Currys consistently goes the extra mile to deliver the best expertise and tech knowledge […]
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The&Partnership and Toyota have launched a new campaign and brand platform celebrating the small steps we can all take to move society forward, that seeks […]
ByAmazon, the own-brand grocery offering from Amazon, is tempting tastebuds and challenging preconceptions of the brand’s food credentials in a light-hearted new campaign developed by independent creative agency Red Brick Road. The campaign introduces the brand line ‘Food too, who knew?’ letting shoppers know that the Amazon they rely on every day is now – […]
In the latest campaign by AMV BBDO, the Dragon’s Den investor brings her knowledge on how small businesses can control costs and stay on top of budgeting Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of […]
Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by advertising agency Colossus. Cumby’s, as locals refer to the chain, is New England-based and has more than 500 locations in the region as well as New York and Florida. The campaign, which launches in […]
In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Line’s iconic sound identity. The distinctive sonic brand asset, fondly referred to as ‘The Bugle’ has not been heard in Direct Line’s brand advertising for over ten years and is widely regarded as one of the most famous […]
Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony, working closely with The Many, today unveils the latest chapter of the ongoing CareCredit “I Can” campaign. The campaign aims to eliminate barriers related to the ‘cost of care,’ shifting the focus from merely addressing immediate needs to fostering aspirational visions for […]
It’s October, which means the world starts to go pumpkin-crazy, from pumpkin flavoured drinks and food to home décor and scents. This Autumn, Costa Coffee is initiating a rebellion amongst pumpkin latte drinkers. For far too long, Autumn has been dominated by pumpkin flavour lattes by coffee shop competitors, giving the public no real choice. […]
Today, Direct Line unveils the world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink driving conversation and help Brits avoid taking to the roads over the limit the morning after a night of consuming alcohol. The reveal of the Brushalyser aims to drive behaviour change by getting people to think twice […]
