Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx […]
Alzheimer’s Society, and agency partner New Commercial Arts, highlighted the shocking statistic that 1 in 3 people born today will develop dementia in their lifetime through a tactical ad launching the day before the Coronation and running the bank holiday weekend on Press, OOH, Social. The creative leads with the arresting headline, ‘A day one […]
Toyota sends a powerful message against drunk driving in new campaign by DAVID São Paulo Taking a stand against drunk driving continues to be consequential. Toyota’s newest ad campaign, “Toyota Kids,” uses toy car accidents to illustrate the dangers of impaired driving. It’s been scientifically proven that alcohol consumption prior to driving a vehicle has […]
“The project will use receipts as a tool to raise awareness and work as a platform for action to denounce racist cases. Black people always suffer racism inside consumption spaces in Brazil. From harassment by security guards to cases of death. It’s common to see black customers being asked to show their receipts to prove […]
The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way. From furniture to an actual submarine, DIY […]
Continuing with the brand platform ‘A Little Design’, Habitat have injected a visual representation of just how good those finishing touches around the home can make you feel. The campaign uses illustrations, created by Katy Wang, mixed with live footage, shot by James Papper at Blinkink and photography by Paul Kalver at Making Pictures, to […]
B&Q and Pinterest announce the launch of their co-branded campaign, marking the retailer’s first time utilising the platform’s unique Trend Badge feature. Pinterest’s trend prediction report released in December revealed that one of the big interiors trends for 2023 would be ‘Home Front’ – as consumers will be focusing attention on dressing and decorating the […]
The UK Dementia Research Institute (UK DRI) today takes its Museum of Memories from the Metaverse into the real world with a thought-provoking OOH campaign to raise awareness of dementia’s impact on women. A series of OOH sites in urban shopping areas across London, Birmingham, Manchester and Leicester display the powerful, poetic, movingly written memories […]
“Western Born, Island Worn” campaign explores a different side of western wear The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to […]
