‘Whatever Your Journey, it Starts Here’ featuring photography by HALAL’s Elza Jo and a film directed by Berlin based directors A Nice Idea Studio
New EMEA-wide creative campaign inspires people to take a new adventure
The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: […]
Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus […]
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]
A new global brand campaign highlights the myths and crazy lengths some people go to these days to save time and money on their next trip.
“The Ultimate Travel Hack.” The first-ever brand campaign Skyscanner’s 20-year history supported by paid social on YouTube, Instagram and Facebook has launched in Canada and Australia. It reminds travelers there’s an easier way to save time and money on their next trip. With inflation, a looming recession, and the complexities of travel planning post-Covid—the timing couldn’t be better. The campaign will […]
Leading children’s charity Barnardo’s has launched a new multi-faceted campaign to highlight the challenges facing vulnerable children and families, as well as how the public and other partners can support its services to respond – especially during the cost-of-living crisis. Barnardo’s has developed a new brand film named The Big If, produced in partnership with creative agency […]
In new iteration, the colleagues travel to different locations across the globe to help answer customers’ questions
Today, Currys, the UK’s leading tech retailer, launches a new chapter of the “No questions unanswered” brand platform introduced in August. In this second iteration, Currys colleagues answer customers’ questions when choosing their new TV to watch the upcoming football on. Featuring Samsung, LG and Sony TVs, the ads show colleagues travelling the globe again […]
Humanaut has launched a new video, paid social and display advertising campaign to promote Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste throughout the supply chain. Apeel is doing this through an edible, plant-based coating that extends the shelf-life of fresh fruits and vegetables by keeping moisture in and oxygen out—the two […]
Who hasn't felt that punch in the gut every time they go through their cable internet bill?
Not only is it frustratingly complicated, but it’s also hard to keep track of miscellaneous charges and the price sometimes changing after a year.
It’s time for things to change.
Verizon is rewriting the book on home internet—literally—with a new campaign from agency Madwell. Madwell’s latest campaign for Verizon positions Verizon Home Internet as a welcomed choice for consumers who were not aware there was a better option out there and want fast and reliable internet without the surprises. Verizon is offering the service as low as […]
While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The […]
