Multi award-winning brand design agency Lewis Moberly has made a series of new appointments as the business grows. With a focus on developing the business skill set, those joining bring a spectrum of expertise to the agency. From motion graphics to experiential marketing, Lewis Moberly is reinforcing its offer to provide innovation in the dimensional […]
Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after […]
GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic […]
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]
Digital advertising platform Hoopla Digital today announced the launch of Hoopla Language, an industry-leading digital advertising language translation product. Hoopla Language helps switch digital advertising across copy and audio subtitles from English into other dialects. The new product helps brands to ensure they are accessible to all users within multicultural markets for greater inclusion. Focal […]
Special US, part of independent creative network Special Group recently named the ‘World’s Most Effective Independent Agency’ by Effie Global Rankings and the ‘#4 Most Effective Agency in the World’ by WARC, has opened a second US office, in New York City. The NYC office, with 10 new hires, is already working across Uber Eats […]
As many of us around the world head into uncertain macro-economic times, many of our clients ask us – what can they do from a business development point of view to best safeguard themselves for bumpy times ahead? There are several initiatives we normally recommend but there’s one strategy that comes out above all other. […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]
Grey New York believes that a healthy internal employee culture is essential to producing high quality creative work and has invested in that commitment by creating a senior leadership role to keep its culture in focus. The agency announces today that it has hired Adrian J. Hopkins as its first-ever Senior Vice President, Internal Culture […]