Tourism Ireland has appointed Grey London to develop its global creative work from January 2025. Tourism Ireland’s role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
Award-Winning Creative Studio Strengthens Leadership Team With Elevation of Executive Lauded For Her Account Building Skill 404 Design & Innovation, a creative company operating globally and founded in Brazil, today announced that Mariana “Bale” Balestra has been promoted to Partner and Chief Operating Officer. Balestra has been with the 404 team since its inception at […]
1st Central, a leading motor insurance provider, and Armadillo, an award-winning CRM specialist, have announced a new partnership. The brief is to accelerate 1st Central’s growth by delivering added value to customers through creative, personalised, CRM experiences. The partnership leverages Armadillo’s expertise in technology, strategy, creative, and data, to support 1st Central’s ambition to break […]
Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
The agency recently acquired the award-winning California-based creative agency Funworks Full-service creative advertising agency Barrett Hofherr has hired Krista Osol as Director of Client Services and Fiorella Juarez as Head of Brand Management. A seasoned agency executive with 20 years of experience in advertising and marketing, Osol is skilled in leading teams, optimizing processes, and building strong […]
Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]
Butterfly Cannon, the award-winning creative studio renowned for elevating brands across beauty, drinks, fine foods, fashion, wellness, tech, and hospitality, continues to grow its talent pool. The studio has recently welcomed Laura Richards as Client Director. Laura joins from Design Bridge & Partners, bringing over five years of experience partnering with global brands. Her background […]
Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has extended its partnership with the Woodland Trust until 2027. This collaboration allows customers to support vital conservation efforts while earning rewards for their everyday shopping. The Nectar and Woodland Trust partnership was launched in 2021, following a successful corporate partnership between the charity and Sainsburys which has […]
Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]