McCann’s specialist social and influencer division; McCann Content Studios helped Aldi turn quick reactions and unmistakable humour into a World Cup win – without paying a penny to FIFA. Aldi and McCann Content Studios have topped retail’s World Cup creator conversation, with independent research finding that the supermarket generated the largest creator share of voice of […]
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
VCCP Media will handle the drinks portfolio’s media planning and buying Beverage company AG Barr has today announced the appointment of challenger media agency VCCP Media as its media agency of record across its entire portfolio of drinks. AG Barr is home to some of the UK’s most-loved drinks brands including Irn Bru, Rubicon, Fentimans, Frobishers, […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
The DSP shows no sign of slowing down, with new website and two significant product releases: Ultima for Publishers and Ultima Ads for Advertisers Programmatic platform Preciso is celebrating its sixth anniversary with the launch of a new website. The new design reflects the growing maturity of Preciso’s client base, as well as the innovation […]
GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK. Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo – the UK- first email retargeting platform, for anonymous site visitors, not in […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The humble kebab is having a culinary renaissance. Deborah Milroy Kent, General Manager at AB World Foods brands – Al’Fez and Capsicana, ‘unwraps’ the thinking behind the cultural shift of turning a late-night staple into an everyday meal and why, when it comes to kebabs, all good things come in threes. Tell us about your […]
In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Nina Kress, COO at OnlineMarketing.de. 1: What is one achievement from your career that you are most proud of? On paper, and […]