Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and […]
The ad industry vet, who’s held prior roles at R/GA and 180LA, joins the agency as its first CMO, overseeing PR and driving new growth as Erich and Kallman expands. Erich and Kallman, the independent, award-winning agency co-founded by Steven Erich and Eric Kallman, and known for crafting campaigns that are both fun and unforgettable, […]
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]
Full-service media agency group will play a key role in expanding the capabilities offered by fast-growing MTP Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of […]
After a decade of trailblazing in the advertising world, Circus Maximus is thrilled to announce its transformative rebranding into Launch Party. Launch Party specializes in the critical phase of brand development: the launch. Over the past ten years, Circus Maximus honed a distinctive blend of seasoned advertising expertise and entrepreneurial zeal, topped with a touch of […]
Laura Witte and Alexandra Johansen bring fresh international perspective Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led […]
The partnership management platform has hired the experienced affiliate marketer to lead its efforts in the region impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to […]
Team to have a “meaningful stake” in present and future / Celebrating 13 years in business as a team of 10 / Launching Just One Tree initiative to combat climate change The Industry Club, the marketing and media sector’s recruiter and training partner, today announces its transition to an employee-owned company. 100% of the shareholding […]
The Beyond Collective has announced Dan Southern as the new Managing Director for its strategic growth consultancy, Frontier. Dan succeeds Tom Bedwell and David Frymann who continue to work on a consultancy basis for a select number of Frontier clients. Southern joins Frontier in April with a remit to widen the consultancy’s capabilities and to […]
New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, Tik Tok and Google. The […]