The Gate has appointed Charlotte Wolfenden as Managing Director on the back of strong growth. Wolfenden will report to CEO Jamie Elliott and will be responsible for shaping the day-to-day operations of the agency to meet its creative ambitions and developing its ‘Walk through walls’ culture. Formerly a managing partner at adam&eveDDB, Wolfenden led the […]
Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]
MatchFit and Bloomsbury Football have announced a new strategic partnership which will see the sports PR and sponsorship agency offer their expertise to the grassroots football charity as they seek to improve the lives of thousands of young people in London through the power of football. Founded in 2018, Bloomsbury Football has evolved into one […]
CJ Cheiljedang, Korea’s number one food company, has appointed Art of the Possible as its strategic and creative agency of record for bibigo seaweed snacks, as it prepares to launch the brand across Europe. The appointment follows a four-way competitive pitch. Global Korean food brand bibigo, which already supplies and produces products for many retailers across the UK and Europe, […]
Can anyone imagine fans not being able to hug to celebrate a goal scored by their team? Taking this in mind, Naranja X, an Argentine fintech company with more than 5.5 million users, developed a 24-hour legal assistance service designed specifically for those who cannot suppress the urge to hug in public during the World […]
Multi award-winning brand design agency Lewis Moberly has made a series of new appointments as the business grows. With a focus on developing the business skill set, those joining bring a spectrum of expertise to the agency. From motion graphics to experiential marketing, Lewis Moberly is reinforcing its offer to provide innovation in the dimensional […]
Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after […]
GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic […]
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]
Digital advertising platform Hoopla Digital today announced the launch of Hoopla Language, an industry-leading digital advertising language translation product. Hoopla Language helps switch digital advertising across copy and audio subtitles from English into other dialects. The new product helps brands to ensure they are accessible to all users within multicultural markets for greater inclusion. Focal […]