Analysis of 128 companies finds waste lives in the work between tasks. For all the talk of efficiency and money invested in AI programs, work is still getting in the way of work. And ironically, AI has a lot to do with it. That’s the finding of a field study of 680 processes at 128 […]
Award-winning, bicoastal creative studio SixTwentySix today announced that it has signed Jimmy Tatro to its roster of commercial directors. A versatile creative, Tatro is a writer, director, producer and actor who’s known for his distinct comedic perspective and work across digital media, film and television. He writes and directs his own projects, including all three seasons of […]
Social-first creator agency NewGen today announces a significant expansion across its creative, accounts and US talent divisions, alongside its launch into the Nordics with the appointment of its first regional lead. The agency has made several strategic hires across leadership, production, creative, accounts and AI, alongside strengthening its US Talent department with two senior appointments. The appointments […]
Global socially-led creative agency We Are Social has appointed Aidan Goh as its first Head of Paid Media, EMEA. Goh will lead the agency’s vision and strategic direction for paid media across EMEA. He will connect creativity with performance; building integrated, data-driven frameworks that guide how We Are Social plans, activates, and measures media. Bringing […]
St Luke’s has completed its senior leadership team line up following BBD Perfect Storm’s majority investment earlier this year, marking the next step in the agency’s growth as it expands its creative and strategic offering for clients. (L-R – Rich Denney and Anastasia Terzeon) The appointments see Rich Denney assume sole creative leadership as Chief […]
Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel of McCann […]
F5 Shanghai, a global-minded independent creative agency rooted in China, has appointed Jimyi Xu as its inaugural Director of Global Marketing & Communications. The newly created role puts Xu in charge of shaping the agency’s editorial voice across all external channels—covering media outreach, social engagement, and marketing content—to further strengthen F5’s reputation for exceptional client […]
Assumptions about what consumers want challenged by new global retail research Consumers want physical experiences but retailers are falling short, new research shows. Spaces That Feel: Consumer Realities, a global survey of over 5000 consumers in 10 cities, found that only 24% of vivid spatial memories come from branded environments, despite the industry push for brand-led […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analysed performance across 1,364 North American […]