AKQA elevates regional leadership with Executive Creative Director and Head of Client Services appointments

AKQA elevates regional leadership with Executive Creative Director and Head of Client Services appointments

Felipe Petroni and Daniel Batista will partner with Managing Director Manuela Rinzler and LATAM CCO Renato Zandoná to advance AKQA’s frontier agency vision AKQA Casa has announced the promotion of Felipe Petroni to Executive Creative Director (on the right) and Daniel Batista to Head of Client Services. Together with Managing Director Manuela Rinzler and Chief […]

Atoms & Space Acquires Launchvox to add best-in-class XR, 3D and creative technology to its global specialist offering

Atoms & Space Acquires Launchvox to add best-in-class XR, 3D and creative technology to its global specialist offering

The US-based immersive studio joins the specialist collective to power next-generation brand experiences Atoms & Space has acquired US creative technology studio Launchvox, bringing deep expertise in XR, 3D animation and interactive platforms into the heart of its growing specialist collective and allowing it to expand into one of the fastest-moving areas of brand innovation. […]

Net Conversion Research Finds Intentionality and AI Integration Redefining the Consumer Purchase Journey in 2026

Net Conversion Research Finds Intentionality and AI Integration Redefining the Consumer Purchase Journey in 2026

Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]

RIVAL MARKETING CONSULTANCY RELEASES 2026 “BRANDS TO WATCH” REPORT

RIVAL MARKETING CONSULTANCY RELEASES 2026 “BRANDS TO WATCH” REPORT

Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]

WMcCANN announces Rapha Borges as new Chief Creative Officer

WMcCANN announces Rapha Borges as new Chief Creative Officer

Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]

Award-winning performance partnerships agency unveils triple service expansion to drive performance

Award-winning performance partnerships agency unveils triple service expansion to drive performance

Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]

Exploring Acquires NeoPangea, Uniting Award-Winning Experience Design Studio with Integrated Fabrication Platform as Studio Celebrates 21 Years

Exploring Acquires NeoPangea, Uniting Award-Winning Experience Design Studio with Integrated Fabrication Platform as Studio Celebrates 21 Years

Exploring, LLC, a leading platform of companies delivering immersive environments and fabrication solutions, announced the acquisition of NeoPangea, an award-winning experience design studio known for blending storytelling, media, and technology into unforgettable physical spaces and digital worlds. The acquisition marks a significant milestone as NeoPangea celebrates 21 years of creative evolution across experiential design, immersive technology, […]

StrawberryFrog Elevates Steve Scutellaro to CEO, Goodson moves to Chairman

StrawberryFrog Elevates Steve Scutellaro to CEO, Goodson moves to Chairman

StrawberryFrog, the independent, full-service creative advertising agency renowned for strategic and creative excellence — and more recently for its leadership in AI and innovation and media, today announced that Steve Scutellaro has been elevated to Chief Executive Officer, effective immediately. Known industrywide for its agility and mission to be the world’s largest small agency, StrawberryFrog has […]

TMW, part of Accenture Song, hires Group Strategy Director for expanded earned offering

TMW, part of Accenture Song, hires Group Strategy Director for expanded earned offering

– Jasmin Kocur to co-lead Social, Creator, PR and Community offering – Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director. Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive […]

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