Pavone Group’s Lisa Corry-Godby has been promoted to Group Strategy and Communications Director, a move that strengthens integration across strategy, communications, and creative and reinforces the agency’s commitment to delivering sharper, more effective work for clients. In her expanded role, Corry-Godby will lead strategic thinking across the agency’s many disciplines, ensuring that insight, messaging, and creative execution are aligned […]
Simba’s Brand Lead Abbi David reflects on a decade of sleep innovation, the evolution from mattress challenger to holistic sleep lifestyle brand, and the relentless R&D behind nine Product of the Year wins. When we last spoke, your award-winning Hybrid technology was redefining the bedding category. How have Simba products – and the sleep landscape […]
Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight […]
A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […]
Growth Leadership Star Chose Independence Over HoldCo Scale Little Big Engine, the independent creative, production and branding agency, today announced that Ben Myers, former North American CMO of TBWA\Chiat\Day, has joined the agency as Partner. Myers is a well-known star in growth leadership roles at the advertising industry’s most awarded and successful agencies. He spent […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US. The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more […]
Award-winning São Paulo studio expands its global footprint with a North American base, bringing acclaimed storytelling and production to the U.S. market and beyond Surreal Hotel Arts, the São Paulo-based creative production company, today announced the opening of its first international headquarters in New York City, marking a significant expansion into the U.S. market. The […]
ShowHeroes expands programmatic display expertise and scales German adtech innovation internationally ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
