MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
amma.family, a global mobile service and one of the world’s largest communities for pregnant women and their families, has acquired a 51% stake in Buzzaar, a Dutch agency specialising in word-of-mouth marketing. For amma.family’s commercial partners, the deal opens new ways to work with a highly targeted audience of expectant and new parents; for families, […]
Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
Digital commerce and performance group IDHL has appointed Alex Wright as Managing Director of Earned and Owned Media. He will lead the continued development of the group’s SEO and GEO proposition, while evolving its capabilities across SEO, content, Digital PR and outreach to deliver greater value for clients. He joins with over a decade of experience across […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]
Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK. Bowerman joins from digital agency DEPT, where he served as Executive Creative Director across the UK and Ireland for six years, overseeing creative, design, social, production, and creative technology teams. Bowerman will now lead We Are Social’s […]
The Chartered Institute of Marketing (CIM) has launched The Pitch 2027, CIM’s annual global student competition, inviting entries from students and universities worldwide. Now in its sixteenth year, the competition is part of CIM’s The Marketing Club, a global community that provides students with exclusive access to the resources and support to help them develop […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse […]