Global socially-led creative agency We Are Social has announced two promotions to its EMEA leadership team, appointing Garrett Dearey as EMEA Chief Growth Officer, and Paul Greenwood as EMEA Head of Cultural Strategy and Insight. The new roles are designed to drive growth and build a more connected cultural strategy and insights offering in the […]
Proof Advertising has been named creative agency of record for FiiZ Drinks, one of the fastest-growing specialty soda shop franchises in the country, following a competitive review. Proof will lead creative and strategic duties for the brand as FiiZ accelerates its expansion from over 70 locations nationwide toward a goal of more than 500 across […]
Independent creative agency is tasked with driving UK growth and brand awareness for the Asian-inspired quick service restaurant (QSR) brand Chopstix, one of the UK’s fastest-growing quick service restaurant brands, has appointed independent creative agency DUDE London as its agency of record following a competitive four-way pitch. The appointment follows Chopstix’s rapid expansion across the […]
Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
BBH London has named Felipe Serradourada Guimaraes as Chief Creative Officer, UK & Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture. Previously Executive Creative Director, Serradourada Guimaraes also adds creative responsibility for BBH Dublin to his remit. He continues working in close partnership with CEO Karen […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
Former BarkleyOKRP leader joins as Chief Media & Growth Officer to create a new operating model for a shifting landscape At a moment when most agencies are trying to retrofit legacy media departments for an AI-driven world, Planet Propaganda is taking a different approach: starting from scratch. The independent creative agency, which is home to […]
Independent creative agency wins in a competitive review led by the brand Independent creative agency Walrus has been named agency of record for Mojo® Energy Pouches, the alternative energy brand owned by global category leader Volt+Co™. Mojo is the flagship brand under Volt+Co’s growing portfolio of premium caffeine products – among them Upperdeckys™ – designed to integrate seamlessly into the […]
APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of […]
International production company Papaya Films has signed up and coming director Favio Vinson to its roster. Paris-born Vinson initially studied economics at McGill University in Montreal, Canada, before changing career direction entirely to embark on a directing course in London. His directing style is characterised by fast-paced, kinetic visuals with dark undertones, drawing influence from […]