Rockstar rebrands GWR train encouraging sustainable travel International chart-topper Sam Ryder has teamed up with I came by train to unveil a new activation for the ‘I came by train’ summer campaign, a nationwide sustainability movement urging festival-goers and travellers to choose train travel over cars and flights. The creative is led by independent agency […]
New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]
Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record. The scope of work spans creative campaign development and production. Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine […]
Butterfly Cannon, the award-winning creative studio known for creating aspirational brands, continues to evolve its offer with the appointment of Thomas Lacey as Creative Director. A multidisciplinary talent whose career spans branding and advertising, Thomas joins from Here Design and Otherway, bringing with him over 15 years of experience building brands with impact and imagination. […]
Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]
No matter if its world-renowned superstars or weekly 5-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But […]
Award winning design and technology company, Athlon, has formed a strategic partnership with OGGI, a pioneer in immersive digital reality. San Francisco based OGGI helps businesses drive revenue and profitability by enabling authentic human connections on a global, virtual scale. The company’s innovative platform utilises interactive 3D environments to enable natural engagement and seamless collaboration, […]
Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work is awarded—and what it takes to win a bid in Los […]
Playful work from Humanaut highlights a brand’s unique commitment to men’s sun care The modern man may spend a great deal of time inside soaking up an abundance of blue light, but Oars + Alps, the only men’s skincare brand investing significantly in sun care, understands that true happiness awaits us outside in the sun. With […]
Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]