One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]
Visual Humor & Dialogue Deliver a Creative, Appealing Message in a Difficult Consumer Category Little Big Engine, the independent creative agency and production company, is launching a hilarious, offbeat campaign for orthopedic footwear brand KURU that follows a couple surviving the zombie apocalypse while celebrating one unexpected luxury: life without foot pain. In the :60 […]
The campaign was born from research revealing 70% of travellers are more likely to try things on holiday they normally wouldn’t at home. Post Office Insurance has today launched a new campaign, ‘Holiday You’, to remind customers of the importance of obtaining holiday cover. The campaign was produced by full-service creative agency, krow Group, born from research which […]
Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]
The humble kebab is having a culinary renaissance. Deborah Milroy Kent, General Manager at AB World Foods brands – Al’Fez and Capsicana, ‘unwraps’ the thinking behind the cultural shift of turning a late-night staple into an everyday meal and why, when it comes to kebabs, all good things come in threes. Tell us about your […]
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you’ll ever meet. The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every […]
In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Nina Kress, COO at OnlineMarketing.de. 1: What is one achievement from your career that you are most proud of? On paper, and […]
First fully in-house hero spot in nearly a decade champions sports fans, builds on award-winning 2025 campaign National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience […]
