“No fiber. No football.” This is the message of Telekom‘s new TV commercial for UEFA EURO 2024 (June 14 – July 14) in Germany. As the official UEFA partner for telecommunication services via fiber optics, the Bonn-based Group will ensure the networking of the ten host cities, the team- and training-quarters and all official fan […]
‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, […]
Integrated creative agency Impero has hired three new creatives to expand its output and bring different perspectives into the mix. Sophia Tassew, who has worked at Ogilvy, AKQA and FCB Inferno, joins as a junior creative. As well as her advertising background, she brings with her a broader experience in the art community where she […]
The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]
The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]
Pearlfisher has named Jason Brown as its first global CEO, a new role in the independent agency’s 32-year history as it takes the next steps in its long-term growth and evolution plan. Jason joins Pearlfisher in April and will be based in New York, where he will lead global business growth across both Pearlfisher Studios. […]
Lynx, the UK’s number one male toiletries brand1, has launched ‘The Fine Fragrance’ campaign, backed by a substantial £15m investment and led with a brand-new TV advert, “Fine Fragrance Mall” featuring award-winning rap artist Lil Baby. Set to the tune of Lil Baby’s smash hit “Drip Too Hard,” the TV spot weaves together anime, gaming, music, […]
Annual Day of Popevka to honor culture and language declared for 28th of November Celebrating the Međimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a […]
Selected without pitch, adam&eveDDB will work with CoppaFeel! on a pro-bono basis to develop campaigns that challenge perceptions and drive relevance of breast cancer in young people, because breast cancer doesn’t discriminate against age. Increasing awareness of the importance of regular checking, the campaigns will support CoppaFeel!’s overall mission to get every 18-24 year old […]
Preciso launches AI-driven native advertising solution to help advertisers increase CTR and engagement while driving down CPM. Preciso today announces the launch of new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of disruptive ads when browsing or shopping […]