New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows […]
Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad […]
Indie creative shop announces new promotions, hires for Zulubot studio Global creative company Zulu Alpha Kilo (Z.A.K.) has announced a new leadership structure for Zulubot, its innovative production arm. The announcement includes a slate of new hires and promotions as Zulubot continues to grow. Founded in 2014 in response to client needs, Zulubot was built […]
Wonderhood Studios and The Diversity Standards Collective have joined forces to launch the Campaign Inclusion Charter to boost inclusion and representation in advertising and are now urging agencies and in-house teams to sign up too. The new initiative is intended to embed inclusion throughout the creative process, ensuring creative work genuinely reflects the audiences it […]
Campaign Uses Disruptive Humor to Put a 40-Year Legacy Brand Back Where It Belongs: In Front of the Families Who Need It Most A landmark Stanford University report released in May found that reading scores for U.S. students declined by more than six-tenths of a class year in 83% of school districts between 2015 and […]
Creative strategy breaks from category by celebrating joys of life outdoors Rival, an independent integrated marketing consultancy with offices in Boston, London and Cape Town, South Africa, is launching an integrated advertising campaign for Lawn Doctor that veers away from “perfect lawn” category conventions in favor of a raucous, relatable approach. The creative strategy, encapsulated in the […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]
The All England Lawn Tennis Club launches its second campaign under brand platform ‘There is only one Wimbledon’ ahead of The Championships, Wimbledon 2026. Today, The All England Lawn Tennis Club unveils its highly anticipated 2026 campaign ahead of the 139th staging of The Championships, Wimbledon. Created in partnership with lead creative agency VCCP, ‘Where beauty meets the battle’ […]
The Digital Voice™ named PR, content and events agency of record for Assertive Yield, adnomaly, OpenAttribution and Brave Browser & Search Engine – and expands regional PR partnership with impact.com into France & Spain The Digital Voice™, the specialist B2B PR and amplification agency for the adtech and technology marketing sector, today announced it has been appointed as […]
D&AD New Blood Festival with Adobe: Free annual showcase of the UK’s best graduating creative talent, 30 June and 1 July, Protein Studios, London D&AD, the global non-profit championing excellence in design and commercial creativity, has announced the return of New Blood Festival, its annual showcase of the best graduating creative talent, taking place on […]
