The digital ads will leverage GumGum’s AI-powered data engine, the Mindset Graph™, following a successful BETA activation with Heineken The Heineken Company has worked with GumGum, the Mindset Company™ transforming advertising, for a new digital campaign showcasing the laidback vibes of premium Spanish lager Cruzcampo. The campaign includes a video that features a man perched on a […]
The workday comes to an end. You decide to crack open an ice-cold Stella Artois as a reward for all your hard work. You deserve it… go for it. But just as that incredible golden liquid touches your lips, you hear your boss about to walk in. Your survival instinct kicks in, and you hide […]
Expanded Space in Culver City’s Prestigious Arts District Serves Agency’s Growth Needs TUX Creative House–the award-winning full-service creative agency–has opened the doors on a new office building that will serve as the company’s U.S. center of operations and facilitate the agency’s sustained rapid growth. The new location at 3201 La Cienega Avenue is within walking […]
Move expands growth opportunities & strengthens indie network benefits to global brands Yes&, the fully integrated independent marketing agency, today announced it has joined Dawn Marketing, a global portfolio of best-in-class independent specialist marketing services agencies built around centralized data science, advanced analytics and econometric measurement. Led by CEO Aaron Reitkopf, an advertising agency expert with […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Austin Scott, Chief Creative Officer at Brandon is precisely that. Q) Give us a brief insight into your career so far? I actually discovered advertising in grad school at the Savannah College of Art […]
C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and ready to […]
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report is turning the sweet siren sounds of the neighborhood ice cream truck into free ice cream for all. With The PC Insiders Report Taste That Tune, Ontarians will have a […]
Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has […]
Award-winning independent creative agency boosts its growth strategy and cements its future game plan Worth Your While is pleased to announce the appointment of Rikke Wichmann-Bruun as Managing Partner. Rikke joins the agency following her return to Copenhagen after 11 years in London, where she held senior leadership positions at some of the world’s most […]
Created and produced by Papaya Films, the energetic spot introduces a multitasking octopus mascot to show how Quo helps businesses never miss an opportunity For many growing businesses, juggling customer calls, messages and day-to-day operations can feel like an impossible juggling act. Missing one call could mean losing a valuable new customer – all while […]