Publicis doubles down on predictive measurement with the acquisition of AdgeAI

Publicis doubles down on predictive measurement with the acquisition of AdgeAI

Combined power of Adge’s proprietary measurement solutions and Publicis’ end-to-end AI production platform, removes the guesswork around creative performance and drives tangible business outcomes for brands. Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of industry-leading measurement and content intelligence company AdgeAI. A partner to some of the world’s biggest brands and platforms, […]

Walkers Kicks Off The Countdown to FIFA World Cup 2026™ with launch of the ‘Epic Football Watch Party’ group chat, starring Alexia Putellas, Lionel Messi, Sir David Beckham, Steve Carell, and Thierry Henry

Walkers Kicks Off The Countdown to FIFA World Cup 2026™ with launch of the ‘Epic Football Watch Party’ group chat, starring Alexia Putellas, Lionel Messi, Sir David Beckham, Steve Carell, and Thierry Henry

With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]

LEAGUE ONE VOLLEYBALL TAPS ATLANTIC NEW YORK TO POWER CITY-DRIVEN CAMPAIGNS FOR SIX PRO TEAMS

LEAGUE ONE VOLLEYBALL TAPS ATLANTIC NEW YORK TO POWER CITY-DRIVEN CAMPAIGNS FOR SIX PRO TEAMS

Creative agency develops locally rooted campaigns turning hometown pride into fandom League One Volleyball (LOVB)— the largest community in youth volleyball and the nation’s first professional league built from the club up —with Atlantic New York, an independent creative agency based in Brooklyn, to develop new season campaigns for its six pro teams ahead of […]

VCCP bolsters strategic leadership team

VCCP bolsters strategic leadership team

VCCP, the independent global challenger network, today announces the promotion of three of its outstanding planners, underscoring its commitment to recognising and nurturing talent from within, and strengthening its strategic leadership for the future. The trio of promotions reflect the depth of strategic talent within VCCP: Stefan Siedentopf has been promoted to the newly created […]

REVITALISING A HERITAGE BRAND ICON: INDEPENDENT AGENCY BRANDON BRINGS THE CROWN BACK FOR IMPERIAL LEATHER

REVITALISING A HERITAGE BRAND ICON: INDEPENDENT AGENCY BRANDON BRINGS THE CROWN BACK FOR IMPERIAL LEATHER

Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]

makemepulse reimagines a E-commerce platform with Callimacus technology

makemepulse reimagines a E-commerce platform with Callimacus technology

Created with Callimacus, the platform developed by Solomei AI, and designed and implemented by makemepulse, its first certified partner Luxury fashion brand Brunello Cucinelli has launched a new AI powered e-commerce platform that allows users to explore the brand’s collections in a manner entirely consistent with their values. It follows the customer journey, understands a […]

Chipotle Turns Viral Meme into Free Food for UK Tattoo Fans for Friday 13th Tradition

Chipotle Turns Viral Meme into Free Food for UK Tattoo Fans for Friday 13th Tradition

Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]

The Pavone Group Promotes Lisa Corry-Godby To Group Strategy And Communications Director

The Pavone Group Promotes Lisa Corry-Godby To Group Strategy And Communications Director

Pavone Group’s Lisa Corry-Godby has been promoted to Group Strategy and Communications Director, a move that strengthens integration across strategy, communications, and creative and reinforces the agency’s commitment to delivering sharper, more effective work for clients. In her expanded role, Corry-Godby will lead strategic thinking across the agency’s many disciplines, ensuring that insight, messaging, and creative execution are aligned […]

Defiant LA Rebrands Bay Area Appliance Mainstay — Airport Home Appliance — As HomeWise Appliance

Defiant LA Rebrands Bay Area Appliance Mainstay — Airport Home Appliance — As HomeWise Appliance

LA-Based Agency Takes On Comprehensive Rebrand Assignment That Includes Brand Strategy, TV/Digital Campaign, And New Logo And Website – All Completed In Just 60 days Strategic, full-service creative branding and design agency Defiant LA has completed a comprehensive rebrand of Airport Home Appliance, the San Francisco Bay Area–based appliance retailer with more than 50 years of expertise and […]

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