Agency’s rebrand signals a sharper positioning, fearless tone, and future-ready approach for high-growth marketers. Brandon, the flagship full-service marketing agency of TBA Worldwide, has unveiled a bold new brand identity to reflect its evolution into a strategic powerhouse for today’s most ambitious and fast-moving brands. The rebrand includes a redesigned website, revamped messaging, and a […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
F&F is showcasing its style credentials with the launch of a new brand platform, ‘Style It Out’. Created by BBH and shot by legendary photographer and Emmy award-winning filmmaker, Alex Prager, ‘Style It Out’ unites F&F’s fashion collection with its newly rebranded Home range bringing to life a new chapter for the brand’s energy and […]
ASICS becomes the first sports brand to sign a dog to its ambassador roster, recognising dogs as the original exercise influencers who motivate millions to move for body and mind. ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. […]
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]
One&All will be rolled out by Sodexo to college canteens across the US How can you stand out and be all things to all people? Challenged by Sodexo to unite the evolving tastes and values of thousands of students across the US with the needs of every college administration, strategic branding agency, Without, found commonality […]
Independent agency to lead strategy and creative for iconic brands Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA. Nissin Foods, the company behind beloved […]
TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025. This strategic leadership transition marks a defining moment in the company’s evolution, reinforcing its commitment to operational excellence, financial agility, and scalable […]
Once again this year, the agency Cheil Spain and Samsung have jointly developed a project within the framework of the local initiative ‘Technology with purpose’, which highlights the role of technology and artificial intelligence with a clear positive impact on Spanish society. With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence […]