envy™ Apple Redefines Luxury at Milan Fashion Week: The Most Coveted Accessory Isn’t What You Think

envy™ Apple Redefines Luxury at Milan Fashion Week: The Most Coveted Accessory Isn’t What You Think

—Designer Marco Rambaldi Showcases the Luxury of envy™ Apple on the Catwalk— envy™. It’s not an apple, it’s an experience. Luxury took a delectable bite out of Milan Fashion Week 25/26. envy™, the premium super sweet apple cultivated in Italy in South Tyrol and other countries around the world, made a striking statement as the […]

Abercrombie & Kent Unveils a Top-to-toe Makeover and Fresh New Brand Identity

Abercrombie & Kent Unveils a Top-to-toe Makeover and Fresh New Brand Identity

Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]

LEGENDS SOCCER GROUP UNVEILS ITS NEW ERA OF FOOTBALL ENTERTAINMENT WITH LEGENDS TV AND RETURN OF ICONIC GLOBAL EVENTS

LEGENDS SOCCER GROUP UNVEILS ITS NEW ERA OF FOOTBALL ENTERTAINMENT WITH LEGENDS TV AND RETURN OF ICONIC GLOBAL EVENTS

Legends Soccer Group, the global leader in live broadcast and stadium-based international legends football events, is set to further merge the worlds of football and entertainment with a series of exciting new ventures. With a 20-year legacy of hosting iconic events and exhibition games with footballing superstars and celebrities, Legends has announced the launch of […]

JAKALA Leads the Green Transformation of Advertising with Cedara

JAKALA Leads the Green Transformation of Advertising with Cedara

A New Partnership in the Name of Sustainability JAKALA, Europe’s leading AI-driven data transformation company, announces a global partnership with Cedara, the Carbon Intelligence Platform, to accelerate the adoption of sustainable practices in omnichannel advertising campaigns. JAKALA’s commitment to sustainability is reflected in its status as a Benefit Corporation since 2021 and its full adherence […]

VML wins global Generali account

VML wins global Generali account

VML, a leading integrated creative agency, today announces its appointment as the global strategic and creative agency of record for Generali, one of the world’s largest insurance and asset management providers. This significant win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands. The company’s selection follows […]

Hearst UK commits to brand measurement with strategic partnership

Hearst UK commits to brand measurement with strategic partnership

The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its […]

Silipint Names Joybyte as AOR

Silipint Names Joybyte as AOR

Influencer-led social marketing agency Joybyte has won AOR duties for Silipint, a company that makes colorful, reusable silicone drinking cups, bowls, and straws. The agency will break its first work for the brand in February 2025. The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from […]

BEYOND Launches First UK Community for Culture Marketers

BEYOND Launches First UK Community for Culture Marketers

Powered by Warm Street founder Theo Gentilli BEYOND is a new community for culture marketers which has launched in the UK. It brings a unique opportunity for brands to connect, grow and dive first-hand into once-in-a-lifetime experiences. Piloted in 2024, the community has taken already flight with 132 brands such as Nike, Red Bull, Diageo, Spotify and […]

Relevant+ Announces 10X Revenue Surge and Award-Winning Hires in Just 10 Months

Relevant+ Announces 10X Revenue Surge and Award-Winning Hires in Just 10 Months

Brand-new Multicultural Media Disruptor Reshapes U.S. Hispanic Youth & Healthcare Engagement with a Culture-First approach Relevant+, the independent culture media group redefining the U.S. Hispanic market, today announced unprecedented growth since its founding less than two years ago. In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by […]

GOSH appoint Aer Studios to lead Neverland website

GOSH appoint Aer Studios to lead Neverland website

Aer Studios has been selected by Great Ormond Street Hospital Charity (GOSH Charity) to design and develop its Neverland website, following a competitive pitch. The appointment of the creative technology studio entails website design and development for the hospital’s Neverland brand. Launching in spring 2025, the new site will focus on bringing Neverland to life […]