JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising campaign, ‘Real makes you feel’, putting the emotional power of Out-of-Home at the heart of its proposition to advertisers. JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising […]
Created by Atlanta-based agency Majority as part of Gilead Sciences’ Care for the Culture platform, the “Ahorita Mismo” campaign turns a familiar Spanish expression and piece of Latino culture into something unexpected: a content series and hotline designed to make HIV awareness feel less intimidating and a lot more approachable. For many, “ahorita” can mean […]
This Breast Cancer Awareness Month, female-owned and led agency YARD NYC is hijacking one of the internet’s most familiar requests, “Send Nudes,” asking women to take topless selfies – for themselves. The purpose? To track visual changes in the breasts, which can be an early indicator of breast cancer. YARD NYC is on a mission […]
Data and AI innovator joins Alliant’s executive team as the company scales its people-based data technologies Alliant, the leading provider of consumer data and intelligence illuminating modern human behavior, today announced that Joseph Byrum has joined the company as Chief Data and Engineering Officer. In this role, Byrum will lead Alliant’s data strategy, data science, […]
Created With Production Partner Little Big Engine, “What’s Your Plan?” Turns Tyson’s Infamous Quote Into a Comedic Challenge to Rethink Your Wireless Plan Boost Mobile puts boxing legend Mike Tyson at the centre of its new national campaign, “What’s Your Plan?,” using his unmistakable presence and a literal take on his famous quote to turn […]
84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]
With US midterms approaching, politicians across the pond are promising a manufacturing renaissance. Employers, however, have yet to persuade people that a future in manufacturing is a future worth choosing. By Wybe Magermans, Co-Owner of WMH&I The sight of politicians in high-vis jackets touring plants and inspecting machinery is one we’ve come to expect as […]
Senior agency executive joins following new growth funding as Exit Bee steps up international expansion, strategic partnerships and new routes to market. Chris Walsh, formerly Chief Commercial & Operating Officer at PHD UK, has joined Exit Bee as Chief Growth & Partnerships Officer. His appointment follows new growth funding completed by Exit Bee this summer […]
Jack Christensen is joining Fold7 as Group Creative Director. He joins from Le Pub in Milan where he has been a Global Creative Director since January 2023. During the course of his career, Christensen has worked on major international brands including Heineken, Volkswagen, Ikea, Sony, Kia and Hyundai. He previously spent five years in Berlin […]
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]