The US-based immersive studio joins the specialist collective to power next-generation brand experiences Atoms & Space has acquired US creative technology studio Launchvox, bringing deep expertise in XR, 3D animation and interactive platforms into the heart of its growing specialist collective and allowing it to expand into one of the fastest-moving areas of brand innovation. […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s. Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones. When Leo UK […]
With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness Full-service creative agency Barrett Hofherr and media agency Exverus are drawing a line in the sand for Habit Burger & Grill. When it comes to freshness, there is no middle ground. You either Habit or you don’t. That’s […]
Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]
Creative leader with deep experience across creativity and technology will take on the role starting March 9, 2026 WMcCANN announces Rapha Borges as its new Chief Creative Officer. With more than 20 years of experience, the creative returns to the agency bringing a rare combination of creativity and technology. Throughout his career, he has earned […]
Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]
Chupa Chups launch new easier-to-open wrapper inside the “Final Boss” In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on online chatter and has created a new easier-to-open wrapper. However, in an ironic twist, they’ve hidden it inside ‘their hardest to open lollipop yet.’ The […]
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The Feathered Lamb,” a campaign designed to raise awareness about online fraud. On social media, 99% of scams originate from fake ads. Thanks to AI, these scams are multiplying and becoming increasingly difficult to detect. Phishing, […]
Exploring, LLC, a leading platform of companies delivering immersive environments and fabrication solutions, announced the acquisition of NeoPangea, an award-winning experience design studio known for blending storytelling, media, and technology into unforgettable physical spaces and digital worlds. The acquisition marks a significant milestone as NeoPangea celebrates 21 years of creative evolution across experiential design, immersive technology, […]
