Global experiential marketing agency Collaborate is solidifying its London presence with a new hub as growth continues to accelerate. This is a new step in Collaborate’s expanding footprint across the UK, South Africa and the Middle East. Shoreditch located, the London opening marks a new milestone in the agency’s fast paced evolution and aims to […]
YouGov has announced that William Ullstein will be taking on the role of CEO – UK. He will oversee and help drive the commercial strategy for the UK market and lead the UK commercial and research teams. William has excelled in a variety of roles at YouGov in the nine years of service to date. He joined […]
The AI-powered feature enables marketers to interact directly with their analytics data, making it easier to identify trends, spot key issues, and receive suggestions in real-time Source: Mapp
Brand communications agency 438 Marketing has created a brand-new purpose-driven campaign for Isuzu UK, to inspire attainable positive action towards better mental health and wellbeing. The campaign has been created following Isuzu’s success in ITV’s inaugural Head First award scheme, which encourages advertisers to shine a spotlight on mental wellbeing. 438’s #sidebyside idea for the pick-up vehicle brand was announced […]
Chattanooga-based non-profit Be the Change Youth Initiative and mental health provider The Middle Path have forged a relationship with a powerful ally – creative agency Humanaut. The agency stepped up in Spring of 2024 to provide their best work for the groups’ shared mission. Both groups focus on mental health awareness and resources for adolescents and teens and Humanaut was […]
Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s […]
Agency’s co-founder announces exit from the agency after 16 years of leadership Nathan McDonald, the co-founder and group chief executive of global socially-led creative agency We Are Social, has announced that he will step down from the agency. McDonald and Robin Grant founded We Are Social in 2008 as a new kind of agency with […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]