Humorous new ads developed by VML show what happens when your lawn is too good to resist, even for PGA TOUR players TruGreen, the nation’s leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, […]
Following The Shipyard’s recent acquisition of Fahlgren Mortine, the reigning PRSA agency of the Year, and its subsidiary TURNER, one of the nation’s leaders in travel, tourism and lifestyle marketing, the firm introduces a new operating model, The Shipyard Collective. “With the Shipyard Collective, we have built one seamless agency value proposition that leverages all […]
Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]
Global socially-led creative agency We Are Social has appointed Toby Southgate as its global group chief executive officer. Southgate, previously global CEO at Forsman & Bodenfors, will lead We Are Social’s team of 1,200 people spanning four continents. He will evolve the leading social agency’s ways of working across its people, work and clients, building a globally-connected […]
Sid Lee London has appointed a new Design Lead to help service the needs of its growing roster of clients and expand the agency’s creative capabilities. Camilla Masiero, a multidisciplinary designer and Art Director with a strong passion for sport, will assume responsibility for Sid Lee London’s design output across an existing client base that […]
With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their […]
Author: Alice Pukhova, Creative Researcher at WMH&I One Year’s Trauma, Next Year’s Fortune With 2025 truly underway, we summarise 2024 in one word: “inconclusive.” Despite the bombardment of world-shattering events, last year had a deafening lack of overarching identity, leaving the public struggling to find its place in the chaos. The war in Ukraine and […]
ARK Agency launches Huel’s OOH campaign, lighting up cities with a bold call to ambition Huel, the world’s #1 nutritionally complete food brand, launches its brand OOH campaign across the UK today. Created by creative partner, ARK Agency, EVERY FIRE NEEDS ITS FUEL campaign will light up hero locations in London and the Northwest —fuelling […]
Suntory Spirits Ltd., one of Japan’s leading companies in the global beverage industry, and Aichi International Arena Co., Ltd., the venue operator of IG Arena, announced today that Suntory will become a “Founding Partner” of IG Arena, a new 17,000-seat multi-purpose arena for sports and entertainment in Aichi, Japan that is set to open later this […]
The experienced adtech professional will oversee Limelight’s global expansion Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence. Russell brings over 20 years’ experience […]