Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]
NX Nippon Express, the global logistics leader, has launched “Anything to Anywhere,” a bold new awareness campaign to amplify its presence in the European and North American markets. Created by branding agency WMH&I, the campaign’s central idea, Anything to Anywhere, underscores NX’s unique promise: nothing is undeliverable, and nowhere is unreachable. Whether it’s museum artifacts, cutting-edge […]
WHISKAS, the leading cat food brand, is excited to introduce Purradise™, a multi-channel campaign designed to celebrate feline happiness. Created in collaboration with AMV BBDO, Weber Shandwick, and EssenceMediacom, the campaign brings to life the joy and satisfaction cats experience at mealtime, turning every dish into an immersive sensory journey. Purradise™ features six uniquely designed […]
International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, Seb’s role will be working with clients directly on Blindspot’s extensive inventory of DOOH spots across the US, UK, Europe and Asia. He will work […]
Tasked with bringing the energy back to the brand, ARK will create an integrated brand campaign, set to launch Spring 2025. Leading premium drinks company C&C Group plc has appointed ARK Agency to work on its Magners brand. ARK Agency won the business against a number of agencies in a competitive pitch, handled by Creativebrief. […]
Leading international experts in the commercial creative industries selected to judge global creativity awards Today D&AD reveals the D&AD Awards 2025 jury. The 63rd annual D&AD Awards will be held at the County Hall and Southbank Centre on the London Southbank. From May 18 to 22, 2025, there will be four days of live judging. The […]
Clipper Teas have appointed Defiant to lead strategy & creative globally for next phase of its GOOD Tea creative platform. Clipper Teas has announced that it has appointed Defiant as its lead creative and strategic partner on the next phase of its GOOD Tea creative platform. The work was awarded without a formal pitch. Defiant […]
Increase in work life balance, support of pitch fees and action on mental health show improvement in working conditions. However, the stress of pitching is still a major issue for employees, employers and the industry as a whole. The results of the Great Pitch Poll are out! The results of the Great Pitch Poll, the […]
Today, cooking oil brand Sunny, the number one blended oil brand in the United Arab Emirates (UAE) owned by IFFCO, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new AI-driven interactive smart packaging experience to make life easier in the kitchen. In a new campaign, ‘Keep it Smart, Keep […]
Creative agency Insiders has started 2025 with five new business wins in the FMCG space. Insiders has been appointed by healthy childrens’ food brand Little Dish, men’s grooming brand Rock Face; Noodle brand Kabuto, food brand Two Chicks, and is confirmed as the agency of record for food and supplement brand Hunter & Gather. All […]
