Legendary UK-based malt loaf brand Soreen, has appointed Clarion Communications to carry out its trade PR following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerry, to name but a few, secured the retained trade PR contract which will see the agency position Soreen as ‘championing feel-good nutrition’ […]
The outfit will be led by trio of Scandinavia’s most experienced & award-winning talent — Björn Ståhl, Max Hultberg & Mia Berggren Today, Uncommon announces the opening of a new studio in Stockholm. The news follows the shop’s recent expansion into New York, as the studio continues their ambition to grow into new markets. The […]
Global socially-led creative agency We Are Social has promoted Paul Greenwood to Global Head of Research & Insight (R&I). Greenwood, who previously held the role of UK Head of Research & Insight, will now also take on the responsibility for strategic leadership of We Are Social’s global R&I capabilities. He will do this by continuing to evolve and build […]
Wavemaker today announced Alexia Pilavachi in the role of L’Oréal Global Media Lead. Reporting to Alex Altman, Global Client President, and Global Head of B2B, Pilavachi will be based in London and will lead the rest of the L’Oréal Global Media team based in Paris. Pilavachi will be responsible for supporting the growing Wavemaker and […]
Brand transformation and creative change agency Born Ugly today announces the addition Clare Deacon, Senior Director Provocation & Creative Strategy, to the Born Ugly team. Clare joins Born Ugly to provide world-class strategic brand and creative support to Born Ugly’s diverse global client base, heading up the Provocation & Creative Strategy team to deliver norm-defying […]
John Lewis and new creative partners Saatchi & Saatchi have debuted new work offering a different and elevated perspective on the winter sales. After the generosity of giving at Christmas, this campaign shifts the focus to giving in to the things we really desire for ourselves. Celebrating John Lewis for exactly what it’s known for […]
If you are in a Brazilian store and hear a mother or father saying to their child “na volta a gente compra”, what they said was: “we’ll buy it on the way back” and that, actually, they have no intention of buying the object. It might sound funny at first, but the phrase “na volta […]
Creatives with synaesthesia are more likely to see ‘Blue Monday’ – the third Monday in January widely regarded as the most depressing day of the year – as yellow not blue Ahead of Blue Monday on January 15, a survey of people in the creative industry with synaesthesia reveals that 80% don’t ‘see’ the word […]
Boldspace has announced the appointment of ex-Hunter Design Strategy Director Chloe Beckett to the position of Strategy Director. Beckett, who joined Boldspace this week, will be a senior figure in the agency’s brand building division reporting directly to Co-CEO, Nick Ford-Young. Brand building and creative services clients range from luxury and travel brands such as […]
Only two thirds of South West businesses have a written marketing strategy and a third don’t have a business plan new study reveals According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly […]