B&B studio creates Know & Love, a new private label product line for Southeastern Grocers Inc., offering a range of affordable, clean label products across its family of grocery stores

B&B studio creates Know & Love, a new private label product line for Southeastern Grocers Inc., offering a range of affordable, clean label products across its family of grocery stores

Through its continued commitment to providing quality and value to customers, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has revamped its private label offer, introducing a new, exclusive store brand product line for its customers. Know & Love will replace the brand’s existing Naturally […]

Unilever and notjust clothing fuse fashion with flavour in new collection

Unilever and notjust clothing fuse fashion with flavour in new collection

Christmas Jumper pioneers and social enterprise notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most beloved grocery brands – Marmite, Pot Noodle and Colman’s Mustard. The new officially licensed winter range, designed and sustainably knitted in the UK, is now available on the […]

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type.  While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]

A&W Hires Viral Reality TV Cheapskates to Promote Money-Saving ‘Rooty’s Mug Club’

A&W Hires Viral Reality TV Cheapskates to Promote Money-Saving ‘Rooty’s Mug Club’

In this time of skyrocketing prices and out-of-control interest rates, A&W Restaurants is coming to the rescue of cash-strapped consumers with Rooty’s Mug Club and some seriously sweet deals on their classic All American Food. In a new campaign created by full service agency Cornett, they’ve tapped a pair of the world’s most extreme penny […]

Wunderman Thompson Launches 2023 Helen Lansdowne Resor Scholarship

Wunderman Thompson Launches 2023 Helen Lansdowne Resor Scholarship

The scholarship aims to amplify historically marginalized voices in the creative industry Wunderman Thompson today opens applications for the 2023 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship provides female & non-binary students the opportunities and support they […]

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in […]

Peopleway partners with Designit to evolve its brand and business proposition

Peopleway partners with Designit to evolve its brand and business proposition

The development is the latest in a strategic design partnership lasting over a decade Peopleway, the global people measurement solution provider, is repositioning as an AI-led human behavior product specialist with end-to-end brand strategy from Wipro-owned global experience innovation consultancy Designit. Peopleway, which has firm roots in behavioral psychology and a strong legacy in human behavioral […]

Lactalis appoints Clarion Communications for its Foodservice marketing solutions

Lactalis appoints Clarion Communications for its Foodservice marketing solutions

Multi-brand owner and leading dairy supplier Lactalis, has appointed Clarion Communications to carry out its foodservice marketing and communications following a competitive pitch process. Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerrymaid, to name but a few, is growing with the addition of Lactalis. Next year, the programme will kick off […]

Vodafone Business launches new ‘Digital SOS’ documentary series with TV personality and entrepreneur Steven Bartlett

Vodafone Business launches new ‘Digital SOS’ documentary series with TV personality and entrepreneur Steven Bartlett

Created by AMV BBDO and RB2B, this new content series champions British SMEs by shining a light on the challenges of running a small business today Vodafone Business has partnered with “Dragon’s Den” and “Diary of a CEO” star, Steven Bartlett, to create a new documentary film series giving small business owners big digital makeovers. […]