New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
Global brand experience and packaging design agency Vault49 share news of three senior promotions within its London team: Gali Lucas and Tom Macpherson have both been promoted from Design Director to Associate Creative Director, and Anna Stanford has been promoted from Senior Marketing Manager to Marketing Director. Jonny Bateman, Creative Director of Vault49 London’s studio, […]
BC2 will help brands to unlock their full growth potential with a modular approach to accessing products and services designed to grow brand equity and business performance. Bountiful Cow, a leading independent media agency, has introduced a new brand consultancy, offering specialised services to address the full spectrum of growth challenges facing brands today. Named […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]
Agency founder Michael Pavone will continue as CEO in role focused on expansion Pavone Group has announced new roles for its leadership team that will see company founder Michael Pavone transition to a singular focus as CEO, while agency partner John Bassounas is promoted to president. The moves are aimed at ushering in a new era […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Noel (Hamilton) Bunting joins Publicis•Poke as Chief Creative Officer. Bunting will start in January and report to Charlie Rudd, Group CEO of Publicis•Poke, Leo Burnett and Fallon. In her new role as CCO, Bunting will be responsible for supercharging Publicis•Poke’s creative output for the UK and globally. She will be working across Publicis•Poke’s wide variety […]
Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media (OCTQB: BMTM). Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business […]
Media account renewal reflects Specsavers’ commitment to the IPA & ISBA Pitch Positive Pledge Specsavers has renewed its media contract with Manning Gottlieb OMD and OMD Ireland without conducting a competitive pitch, building on its 11-year relationship with the Omnicom agencies. The process, a pioneering move that reflects its commitment to the IPA & ISBA […]
Work will begin immediately on reshaping the brand’s loyalty programme Following a competitive process, itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner. This is the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth […]