Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Rosie Advisory will help marketers create new organizational structures and operating models that make the most of inhouse and external agency talent. Fred Schuster, former founder and CEO of InnerGroup, will lead the practice as President, while Ace Workflow will provide elite AI diagnostics and automation. We Are Rosie, the pioneer in fractional talent for […]
Game creator marketing platform opens to studios and publishers worldwide after generating more than 177 million views and 2 million wishlists for early clients. Trapster, a CPM-based creator marketing platform built for the games industry, today announced the global launch of its self-service marketplace for game developers and publishers. Following an invite-only rollout earlier this […]
Raindrop Agency Expands Successful “Gift Of Gab” Campaign & Builds On Lifestyle Maven’s Ongoing Partnership With The Brand Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, is breaking a funny and surprising advertising campaign for PrettyLitter, the breakthrough cat litter that monitors a cat’s health, which stars lifestyle legend Martha […]
Today, Vitality launches a new nationwide campaign for its health and life insurance business, with creative agency of record VCCP, bringing to life its ‘Your Health’s Best Friend’ brand platform, showcasing their differentiated approach to insurance. The campaign aims to redefine what health and life insurance can do for people, emphasising how Vitality offers more […]
Teaser trailer drops today for unexpected documentary following Swifty’s real campaign to ‘Take Care of Staines’ – full film premieres this November Two months of campaigning. 29,000 doorsteps. One absurd candidate that got a whole town to care about politics again. Following McCann’s campaign that saw a RYOBI® spot cleaner stand as an independent candidate […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
A US fast-food chain reworking one of Italy’s most loved breads was always going to face scrutiny from Italian diners, so when KFC decided to swap the bun for focaccia with two new sandwiches, DUDE: Milano embraced the potential controversy with a touch of comedy. The Focaccia all’Americana, with fried chicken, bacon and cheddar, and […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
Perfect Storm has partnered with 35-year-old pet protection company identibase on its rebrand to identi. As well as unveiling a new brand, the agency has also helped develop a new app for the company to support their new proposition Locator – combining a smart tag and companion app to help pet owners stay connected to […]