impact.com has released its 2025 Industry Benchmark Report, analysing performance data from more than 2,300 US retail brands. The findings reveal a clear shift in consumer behaviour: shoppers are researching more than ever before, converting less frequently, and spending more when they do complete a purchase. The data shows clicks increased 2% year on year, while transactions […]
Nest Commerce, the tech-powered performance marketing and creative agency, and Urban Outfitters, the leading global lifestyle brand, have announced a new strategic partnership focused on accelerating performance and scaling creator content across five key European markets. The collaboration sees Nest Commerce take on the management of Urban Outfitters‘ full-funnel Paid Social strategy and delivery across […]
With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Langland announces the appointment of Andrew Morley as its new Executive Creative Director (ECD) – a creative force who has spent more than a decade shaping the agency’s standout work. Morley steps into the role ready to elevate Langland’s craft to new heights while championing its legacy as a creative powerhouse. He will report directly […]
Through its consumer-facing brand, WOMEN | Bayer, and in partnership with VML Health, the company’s campaign, “Anything but Normal”, challenges the ingrained conditioning around what’s considered “normal” in women’s health. Over 1.5 billion women worldwide, almost 1 in 2, experience women’s health issues. From menstrual pain affecting up to 93% of women, to debilitating menopausal […]
For the first time in 44 years, BBH has launched a new visual identity Driven by the same progressive spirit that has defined the agency for over four decades, BBH (Bartle Bogle Hegarty) today unveils a refreshed visual identity that honours its storied heritage while sharpening its focus on the future of creative excellence. Since […]
For Valentine’s Day, Hero Cosmetics and independent creative agency and production studio Humanaut turned one of skincare’s least romantic realities into a gift worth sending. The activation, titled “The Breakout Box,” reimagines the holiday’s iconic gift, using humor and irreverence to champion the acne care brand’s ongoing commitment to normalizing breakouts. At the center of the activation, 190 influencers […]
At Money20/20 Las Vegas, Elliptic, the global leader in digital asset decisioning, partnered with marketing consultancy Rival to launch “Lost Wallets,” an activation designed to drive awareness and engagement in a dense fintech conference environment. The idea centered on placing hundreds of branded wallets in high-traffic areas around the conference, including the entrance to the official luncheon and adjacent public spaces within the venue. […]
Agency will lead media planning and buying across all paid channels for this iconic and beloved restaurant brand StrawberryFrog has been named media agency of record for The Cheesecake Factory®, the agency announced today. The win follows a competitive review conducted in Q4 2025. In its new role, StrawberryFrog will oversee media planning and buying across all […]