Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar […]
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
WordPress tool will enable publishers to increase revenues using brand-safe, native advertising placements Preciso has launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites. Ultima for Publishers is designed for sites running on WordPress, the most widely-used publishing platform. The Ultima for Publishers WordPress plugin enables publishers to […]
By Frédéric Vaulpré, Senior Vice-President Glance Across the TV industry there are theories about the forces reshaping it, from cord-cutting and streaming fatigue to the gradual erosion of cinema-viewing. But spend a week in Los Angeles meeting the people who run these businesses, and a more nuanced picture emerges… It’s an industry undergoing profound, costly […]
Macmillan Cancer Support is shining a light on the realities of cancer care with a new national campaign created with AMV BBDO. The charity aims to deepen understanding of how experiences of cancer can be unfairly affected by where a person lives, their income, background, or how they communicate. The launch marks the start of […]
Popeyes® UK launches a major new brand campaign- the award winning New-Orleans-born brand’s first fully integrated platform at scale in the UK – designed to raise the bar in a category where consumers have long been forced to settle for less. The new campaign showcases how Popeyes® brings care, craft and New Orleans energy to the QSR category with its Louisiana flair and shatter crunchin’ chicken. Created with Truant, directed […]
GDUSA 2026 People to Watch honoree brings nearly a decade of design experience to expanded role Brandon, a fully integrated marketing agency that helps bold brands become unstoppable, has promoted Kelli Woodell to Senior Experience Designer. The promotion recognizes nearly a decade of multidisciplinary design experience Woodell brings to the agency, spanning in-house and agency environments, […]
The Many, a global creative company with offices in Sydney, Los Angeles, and Vancouver, has announced the acquisition of a majority stake in CatalystXR, an Australian immersive technology studio specialising in XR, VR, AR, and large-scale interactive systems. This reflects The Many’s belief that the future of organisations will be shaped not by what they […]
Veteran strategist joins growing leadership team to capitalize on the agency’s momentum Independent advertising agency Terri & Sandy has appointed John Gibson as Partner and first-ever Chief Strategy Officer. Formerly Head of Strategy for the Martin Agency, Gibson will expand Terri & Sandy’s strategic capabilities across brand platform development, communications planning, cultural intelligence, and data-driven […]
Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]