Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with […]
Jung von Matt London has boosted its creative firepower with the appointment of two new creative teams. Senior team Joe Roberts and Doug Redfern, and junior team, Alexandra Smith and Emily McIntosh. Roberts and Redfern join the agency from Havas London. In their new role, they will report to ECD’s Charlie Hurst and Marcos Gemal […]
Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season. The campaign will highlight the brand’s highly anticipated rebrand and new positioning. The agency won the business in February, and the work will launch in May. Longtime fans love the Egg for […]
Strengthening Its Commitment to Innovation and IP-Led Growth and Applied AI for Brand Experience Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation. Snyder, who currently serves as Chief […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect […]
As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw attention to the psychological impact of excessive […]
Brazilian Visual Arts Studio Creates 100% Hand-Carved Wooden Key Visuals, Animation, and To Include a Pop-Up Book for Initiative Supporting Coastal Communities Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative. The campaign, by Brazil’s Africa Creative agency, transforms traditional […]
In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]
Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil […]
Directed by Nitram through HAMLET the campaign spotlights the internet provider’s hassle-free services – free from cables, ties or technicians – with surreal humour Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection […]