Havas Chicago announce the appointment of Larry Gies as its new Chief Strategy Officer, bringing on one of Chicago’s most accomplished brand strategists to the agency’s leadership team. Gies joins Havas Chicago following an 17-year career at Energy BBDO, where he grew and modernized the agency’s strategy discipline and helped lead the agency to its […]
If you’re a homeowner in Connecticut still warm from the last golden days of summer, there’s a good chance you haven’t given much thought to the cold temps that are right around the corner, says Decker SVP Strategy, Andrew Kesin. Unfortunately, that’s all Old Man Winter has been thinking about. In a new campaign from […]
A collaboration with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on soil degradation. The charity cover of ‘Wildthing’ by The Farmer’s Choir unveils Hawkstone’s latest regenerative lager—raising vital funds for farming charities while rallying support for British soil health. T&P has today unveiled its latest campaign for […]
Social House, the integrated growth agency partnering with ambitious brands across beauty, fashion, food and beverage, and technology, has expanded its senior creative leadership with the appointment of two high-profile executives. Kelson Berkus joins as executive creative director and Sam Shaw as creative director, strengthening the agency’s creative vision as it continues to build a […]
Backed by new Good Foods/Harris Poll data showing 82% of avocado purchasers get frustrated when avocados go bad before they can use them, the campaign puts a name to a stress most buyers already recognize Good Foods Group recently launched “Guacxiety,” a campaign about the nagging uncertainty of buying an avocado and not knowing whether it will […]
Assertive Yield announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. The hires mark a significant step in Assertive Yield’s continued expansion and global growth, strengthening its technical and commercial capabilities across the app ecosystem and European […]
Cambridge-based health supplements company Cambridge Nutraceuticals has appointed performance marketing agency Silverbean to oversee its pay-per-click (PPC) and AI optimisation strategies across its portfolio of brands. Founded in 2012, Cambridge Nutraceuticals has close ties to the University of Cambridge. Its first product, Ateronon Heart+, was developed following £12 million of research funding and was clinically tested at Cambridge University […]
Unruled Outdoor Agency, a marketing agency specialising in the outdoor lifestyle category, has created ‘Sea Differently,’ a new campaign for Teledyne FLIR Marine. This innovative marketing effort puts thermal imaging at the center of a maritime story, shooting an entire maritime campaign through heat – not light. For “Sea Differently,” Unruled took Teledyne FLIR’s defining […]
Charlie Bigham’s champions the belief that in food – and life – you can’t rush quality, in a new campaign and brand platform by VCCP Blue Today, Charlie Bigham’s returns to UK TV screens to introduce their new brand platform: ‘Slowly Does It’. Created by creative agency of record VCCP Blue, the integrated campaign builds […]
F5 Shanghai and Leagas Delaney deepen their creative alliance between China and the world As Chinese brands move from exporting products to building global brands, and international brands seek deeper cultural relevance in China, F5 Shanghai and Leagas Delaney are turning a years-long collaboration into a close cross-border creative alliance. For the new generation of […]