Love is in the air again at Waitrose, as Keira Knightley and Joe Wilkinson return for The Perfect Gift 2, a festive romcom packed with romance, rivalry and a generous helping of Christmas chaos. The six-minute film raises the bar for festive brand storytelling yet again, with the latest installment officially the longest ad ever […]
Inspired by the visual codes of racing and featuring real fragments from Formula 1 cars, the collaboration brings the sport’s history into fashion as part of Santander’s broader strategy to turn fan passion into cultural relevance As a global sponsor of Formula 1, Santander is entering a new phase of its motorsport initiatives in Brazil […]
The independent agency is charged with showing the next generation why “It’s Not Nuts. It’s Peanuts.” The National Peanut Board (NPB), the farmer-funded national promotion, education and research group, has named Terri & Sandy its brand agency of record. The shop is tasked with advancing NPB’s new brand platform that launched in May, aiming to […]
New global “Make the Holidays Magic” campaign kicks off today with an original holiday short Disney today unveils A Disney Holiday Short: The Invisible Horse, an original film directed by Dougal Wilson, available on Disney+ and online. Celebrating imagination and family togetherness at Christmas, the short launches “Make the Holidays Magic”, Disney’s global campaign bringing […]
Major evaluation project spans six markets and nine rights holders, moving beyond traditional media valuation to assess the business impact of Guinness’s global sponsorship portfolio. Global sports marketing agency Sid Lee Sport, working alongside sister agency, Kepler, is undertaking a major evaluation of Guinness’s global sports sponsorship portfolio, designed to establish a clearer understanding of […]
Vodafone has launched ‘Welcome to Smarter TV’, a new campaign created by Leo UK and starring British TV broadcaster Roman Kemp. The campaign turns a familiar night-in moment into a cinematic spectacle, bringing the brand’s entertainment hub Vodafone TV to life. Launched in October in the UK, Vodafone TV brings together all the TV customers love […]
– Allwyn’s first-ever overarching National Lottery festive brand campaign centres on Christmas as a time to believe and taps into capturing a moment of possibility – – Integrated ‘This Christmas It Could Be You’ activity combines blockbuster advertising, creator partnerships, retail activation and Good Causes storytelling – Allwyn UK, operator of The National Lottery, today […]
TUX Creative House builds a social-first hydration habit for the Green Tea Milk franchise For the global launch of Green Tea Ceramide Mist, Innisfree’s “Supercharged” campaign brings the product into the hours beyond the bathroom routine. Running through November, the work aims to turn new consumers, existing fans and Green Tea Ceramide Milk Toner users […]
The ‘AI in Agencies’ Spark Report for Autumn/Winter 2026 has found that while 90% of agency staff use AI at work, few are turning AI productivity gains into commercial return Only 9% of agencies have redesigned a workflow end to end, and just 6% have enabled a new AI revenue model Unless pricing models change, […]
Created by BETC HAVAS, the AI-powered film uses humor to raise awareness of plastic waste associated with laser printing and introduce Epson’s toner-free printing technology Epson has launched “Toner Printer Madness,” a new film developed as part of its “Toner Free” campaign for its business printing portfolio. Created by BETC HAVAS, the campaign highlights the […]