Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the resonance of […]
Primo Brands‘ Arrowhead Mountain Spring Water has launched a new campaign, “And Nothing Else,” celebrating the radical simplicity and excellence of good water, straight from the West. The campaign was created in partnership with Denver-based agency GRIT, the latest work under the two companies’ longtime partnership, under which GRIT serves as lead creative agency on […]
New We Got’chew™ platform brings Mike and Ike candy to life as on-screen personalities, in a campaign marking the commercial directorial debut of Emmy-nominated comedian Kenan Thompson MIKE AND IKE®, a Just Born Quality Confections brand, today unveiled “We Got’chew™,” a new long-term brand platform and national marketing campaign that introduces Mike and Ike as […]
Creative introduces a Fidium Sonic logo and builds on the 2025 campaign success Bray & Co is launching the second generation of its marketing campaign for Fidium Fiber, a 100% fiber internet provider delivering future-ready connectivity directly to the home. The independent, award-winning, full-service creative agency helps brands rise above the competition by solving difficult marketing challenges […]
‘Nothing A Little Zhuzh Can’t Fix’ leans into real-life moments through socially-native creative Batiste has launched a new campaign from Humanaut that draws on relatable moments when wash day feels inconvenient, from hectic mornings to post-workout touch-ups and getting ready away from home. The campaign launches in July across Peacock, YouTube, Spotify, TikTok, Instagram, Pinterest, Snapchat and Reddit […]
By: Niko Pappas Turn on your radio right now and you’ll hear Progressive Insurance, a local mattress store, and The Weeknd — all on the same platform, all trying to earn your attention. But no brand ever built a media strategy on the assumption that radio listeners were tuning in specifically for their ads. On […]
Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]
