Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]
Snap, the parent company of Snapchat, today announced it has appointed Jake Thomas as the new UK business lead, based in London. Reporting to Ronan Harris, President of EMEA, Jake will take up the leadership role of Senior Commercial Director for the UK where he will be responsible for the development and implementation of Snap’s […]
The new campaign will see breakthrough creative roll out across multiple touchpoints To mark 25 years since the global roll-out of Smirnoff ICE, the iconic product – one of the ‘OG ready-to-drinks (RTDs)’ – is today launching its first-ever global campaign across more than 20 countries worldwide. Developed in partnership with McCann New York, the […]
Created in partnership with Preacher, new work finds humor in the disconnect between the rigors of sports and the well-coiffed serenity of Sport Clips In its new national brand campaign, Sport Clips Haircuts, the nation’s leading franchise dedicated to men’s and boys’ haircare, dares to ask the question, “Is Sport Clips better than sports?” It may […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces the launch of Retail Ads for CTV, a first-of-its-kind format designed to extend retail and store activation campaigns across its expansive global publisher network. Bridging the gap between brand awareness and in-store engagement, this latest offering reflects ShowHeroes’ strategic approach to redefining […]
Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”—a bold, flavor-forward […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of ‘Connected Packaging: The Game-Changing Marketing Tool’ now available in Spanish. Authored by Managing Director, Jenny Stanley, a pioneer in the connected packaging industry, her comprehensive guide offers fresh perspectives on this […]
Global experiential agency Momentum Worldwide is excited to announce the appointment of James Cahill as UK Commerce Creative Director for its growing UK Commerce Practice. James Cahill brings over 20 years of creative experience spanning FMCG, fashion and music industries. He has collaborated with some of the world’s leading brands, including Nike, Rolls-Royce, ASOS, Bacardi […]
First campaign under new brand platform ‘There is only one Wimbledon’ debuts ahead of The Championships 2025 The All England Lawn Tennis Club today unveiled its annual trailer ahead of The Championships, Wimbledon, which will be staged from 30 June to 13 July 2025. Created in partnership with its lead creative agency VCCP, the film is the first campaign […]
The campaign from agency StrawberryFrog includes an anthem from Grammy-nominated/native Maryland hip hop artist Logic, and features young singers from Baltimore-area music school On May 13, 2025, Maryland Governor Wes Moore signed Senate Bill 443 into law, upgrading the offense of trafficking firearms to a felony, and imposing tougher consequences on individuals who transport illegal […]