April 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
iostudio, a woman-Veteran-owned small business with over 25 years of experience serving federal and state agencies, and Yes& Federal, a top-ranked full-service communications firm, have entered into an officially approved partnership under the U.S. Small Business Administration’s (SBA) Mentor-Protégé Program (MPP). This SBA-approved Mentor-Protégé Agreement enables the two firms to collaborate more closely on federal and […]
The professional network of over 50,000 brand marketers is bringing its unique event series to the UK and Europe Brand Innovators, the global community of over 50,000 senior brand marketers from Fortune 500 and other leading brands, has announced a major expansion into the UK and Europe, with 10 events scheduled for 2025, including the […]
With Glastonbury resale underway, Sam Ryder, Self Esteem and Greentea Peng back campaign to take the train and do our bit for the planet As festival season kicks off across the UK, the climate movement — “I came by train” — is launching a new campaign encouraging music lovers to ditch the car keys and […]
The British Council, the UK government’s international organisation for cultural relations and educational opportunities, has appointed UK-based agency JACK RYAN to work on promoting its English language courses in Asia. The first campaign launched this month in Vietnam, promoting The British Council’s English courses – with a huge takeover of major OOH and transport media […]
Marrone will direct marketing for all divisions of the financial services company, leveraging his unique ability to transform storytelling, design and emerging tech into marketing that resonates Siebert Financial Corp. (NASDAQ: SIEB), has appointed marketing luminary and creative strategist, Stefano Marrone, as Chief Marketing Officer. In his new role, Marrone will direct marketing for all […]
TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth. The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization. Founded in 2022 by Anthony […]
Today, Coca-Cola® builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’ is designed […]
Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as […]